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Mary Wu, Social Media Consultant

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How to add an Admin to your Facebook Business Page

Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.

If, however, you want to have someone else manage your Facebook business page, here’s how to do that.

Once you have your Facebook page set up, go to your business page and click on settings.

fbprofilesettings

You’ll get to another page and you’ll click on Page Roles.

fbprofilepageroles

And from here you can add anyone to your page as long as they are a “friend” of your personal profile.

faprofileaddadmin

You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.

NOW – you can sit back, relax, and outsource your Facebook page management.

happy young woman relax at home on sofa in bright living room and watching tv

Tuesday Tip – The 80/20 rule

ID-10079666Tuesday Tip*

Social media is my passion. I love helping clients connect through the virtual world.

Most people that I’ve talked to at workshops, networking groups, or while consulting have heard me mention the 80/20 rule, meaning 80% of content in your blogs, newsletters, and social media posts should be interesting content and only 20% should be promotional.

You may ask WHY? (You may not be asking this, you may just trust me and that’s cool.) 

One QUICK reason (this is a Tuesday Tip so I like to keep it under 200 words total) is that people want to do business with people they know, like, and trust. Having 80% of your content as interesting content gives your clients (and potential clients) a chance to get to know a bit about you so when you do mention your offers/classes/packages/promotions they will feel comfortable enough to take the plunge with you.

social-network_110002683-012814-intWhat does the 80% consist of?

  • Quotes & memes help people know who your influences are.
  • Humorous postings show people your fun side.
  • Informational articles show you are knowledgeable and follow current information.
  • Asking interactive questions encourages engagement.

 

There are many ways to build relationships – even virtually.

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

*Tuesday Tips are typically short, sweet, and to the point. A quick read and then back to your day.

Tuesday Tip – What small business owners SHOULD do

ID-10079666Tuesday Tip – if you are a small business owner, you SHOULD be doing this!

Backstory – for a few years I was a La Leche League leader. During training it was oft repeated that we needed to meet people where they were and help them as was best for them (meaning, no matter how much you wanted to tell someone “THE ONE RIGHT WAY” to do something, you needed to remember that there really isn’t one right way for most things).

I try to continue to live that (and I hope I do) but DANG it – sometimes there ISone right way” to do something.

  • Did you know that there are 1.44 *BILLION* (that’s billion with a B people) on Facebook?
  • Did you know that on averagem Smartphone users check Facebook about times per day?
  • Did you know there’s an incredibly EASY way for you to have your friends find your business page?

 

Untitled

First, you need to have a Facebook business page. Once you have that, you can go into your personal Facebook profile and edit it so that your business page can be easily accessed from your personal page.

After that, all your “real-life” friends can actually FIND your Facebook business page.

SOCIAL TIP: One consultant I know didn’t do this UNTIL after she had a strong Facebook publishing plan and a month’s worth of posts. Then she invited not only her clients and prospects to “like” her page, she also invited her family and friends to “like” her page. Now, in addition to getting referrals from her business associates, she also gets referrals from her college classmates, neighbors, and former coworkers.

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

Tuesday Tip – It’s that time again

ID-10079666It’s almost August – which means it’s almost BACK TO SCHOOL TIME!!!

Some people that read this blog have school kids and look at this as an opportunity to start spending more time on their business. Some people reading this might go “OH DARN” that means traffic …

But most small businesses forget one really special event at this time of the year.

Girl Writing Back To School As A Symbol For Education

Girl Writing Back To School As A Symbol For Education

BACK TO SCHOOL $ALE$

That’s right, even if you don’t have kids, or your kids are well before or past the age of school, you can still take advantage of all those school supplies being on sale. There might be some back to school items you don’t need, but most “office” supplies are covered in the back to school sales. For example, mini staplers that can fit into a middle school locker can also fit in a purse or briefcase. Unless you have a locked office, I’m willing to bet that sometimes your pens wander off your desk. (Okay – even if you’re the only one that touches your desk I’m still willing to bet ballpoint pens disappear – see note below*). Every time I give a client a report or a contract, I put it in a two pocket folder. I rarely pay retail for those (they are either $0.10 or $0.15 during August). I know some consultants (I’m looking at YOU Michelle Smith at Z & B consulting) that often make use of colored markers and easel pads. Even if you don’t explore every sales flyer to find the “best” deals, you can’t walk down a school (office) supply aisle at this time of year without deals jumping off the shelf at you.

Staples Back to School Deals (moneysavingmom)

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

*In The Hitchhiker’s Guide to the Galaxy, Douglas Adams has a theory that ballpoint pens slip off to their own planet and live (the ballpoint pen equivalent of) the good life. For their sake, I hope it’s true, because the ballpoints never stay on my desk.

Tuesday Tip – If it didn’t exist I’d invent it

ID-10079666Tuesday Tip – If it didn’t exist, I’d invent itI’m sure many people think of a speakerphone as something that makes talking on the phone while you’re driving easier. First – don’t talk on the phone and drive – it could be dangerous. Second, speakerphones were around quite some time before cell phones. (I honestly can’t recall when I first encountered a speakerphone. I know it was long before cell phones were around.)

Telephone

Telephone

Some people think the magic of the speakerphone is so you can hear someone when you’re driving without holding the phone to your ear (I said it before — don’t do that), and some people think that it’s great because multiple people in the same room can listen to one phone call (perhaps when the mom calls grandma and all the kids can listen in).

The TRUE magic of the speakerphone is multi-tasking. You can do quite a bit while your listening to hold music.

Many years ago I was in the tax business. If you’ve ever tried to call the IRS during tax season, you know that you can spend quite a bit of time on hold (and I’m willing to bet they haven’t changed the hold music since 2008). It’s really not very exciting to sit on hold. However, with the magic of the speakerphone, you can listen to the hold music and have two hands free to clean off a desk or reorganize a file drawer or sort receipts or anything that keeps one hand close to free to grab the phone when the other person picks up.

(Just don’t inadvertently have the phone on mute — long story – not a happy ending)  smiley-emoticons-face-vector-upset-expression_7JIta-

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

Tuesday Tip – Soft Landings

IMG_2099aTuesday Tip – Soft Landings

I’ve just returned from the vacation of a lifetime, courtesy of my mother-in-law. Spending time with family and being completely off the grid is great, but coming back to the “work a day” world is challenging.
In the weeks of planning for my time off, I knew that I needed to fiercely protect the first few days back. The first thing I did was to make sure I had nothing on the burner the first few days back. The third day back I had a (previously scheduled) doctor’s appointment and two short phone meetings. There’s email to get to and phone calls to return and other things that pop up while your gone.
But one of the things I did before I left was to make sure that everything was set, not only for the days that I was gone, but for the days after I returned. For my social media clients this means not only scheduling posts during my week off, but also scheduling posts for the following week. For my newsletter clients this meant letting them know I would need all information for newsletters by 3 days before I left (which they understand – we all need time away).
As for myself … do you see that lovely photo up in the corner. That was taken during a vacation a few years ago – because I knew I would want to have the Tuesday Tip out on time and that I wouldn’t have had time to download and sort all my photos before posting.
So, this post was actually written two weeks ago – with a note to myself to update the post if I feel the need (and have the time) to correct everything.
I hope you can find some time to get off the grid.

Tuesday Tip – Manage Change

ID-10079666OH MY GOODNESS

SOMETHING CHANGED
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin
It’s inevitable. Things change all the time. I was recently on a forum on WordPress.com where people were expressing negative opinions of the “new improved posting experience.” While it is important that the “powers that be” behind any platform understand the needs of their clients, and what is (and is not) working for them, sometimes you just have to roll with the changes.
Here are three ways to manage change:
  1. Set aside time during your week for learning new things, even if sometimes “learning new things” means relearning old things.
  2. Figure out if there is a way to revert. When WordPress.com changed the posting edito,r they still kept the old way active if you knew how to find it (or if you knew how to find the forum which detailed out how to revert). (This will NEVER happen with Facebook changes)
  3. Find someone (perhaps a wonderfully charming virtual assistant) who has complimentary strengths.

These are some options, and I’m sure there are more.

There’s a Jimmy Buffett song called “Cowboy in the Jungle”

We’ve gotta roll with the punches
Learn to play all of our hunches
Make the best of whatever comes your way
Forget that blind ambition
And learn to trust your intuition
Plowin’ straight ahead come what may
And there’s a cowboy in the jungle

 (OH – and for transparency sake, when editing a WordPress.com posting, I typically switch back and forth between the classic way to post and the new posting experience; WordPress has some unique features in each, you just need to remember to SAVE before switching).
“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

Tuesday Tip – Decisions, Decisions, Decisions – or NOT

ID-10079666Tuesday Tip – Decisions – or NOT?

It’s been a few months, but a while back there was quite a bit of news about Mark Zuckerberg’s wardrobe (see related article). From the Business Insider article: “He said even small decisions like choosing what to wear or what to eat for breakfast could be tiring and consume energy, and he didn’t want to waste any time on that.”

This actually makes a lot of sense to me in some aspects. While I wouldn’t want to have the same thing for breakfast every day (I like to “mix up” my smoothie ingredients), I can see the benefits to limiting decisions.

I recently updated a filing system (a real PAPER filing system). Had I wanted to, I could have come up with some kind of color coding system. But I just ran with what I had on hand for 2 reasons.

  1. It was on hand, so I didn’t need to make any runs to Staples or Office Depot and (more importantly)
  2. I could easily have spent days with an internal debate (do I have certain color hanging folders for “months” and others for “days” and others for “general” and others for “clients” or do I have certain tabs for the above — should I get multiple color pens for each different tab to make different things stand out.

20150611_144132These files are in a lidded case that nobody but me will ever need to see, and as you can see, there are yellow tabs and blue tabs and clear tabs, and blue and brown and yellow and … files, but there is no method to this. Because what really matters is what the tabs say, and that I have set this up to better organize myself and serve my clients needs.

If I had spent days fretting over which color scheme to go with, it wouldn’t have served anyone’s needs.

Sometimes it’s okay to have things planned out and look a certain way (for instance, a Powerpoint presentation, or a proposal), but when it doesn’t really matter, just remember the KISS principle. (Keep It Simple Stupid)

How do you simplify your decision making?

“Tips” Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Tuesday Tip – Cloud Based Contacts

ID-10079666I've recently gotten a new cell phone. My former one wouldn't charge, and it was getting quite inconvenient. Getting a new phone is at once exciting and confusing. The average life span of a cell phone is two years, and a lot of changes happen in that amount of time.
One thing I haven’t had to worry about since 2008 though is how to move my contacts from one cell phone to another. Once I got my first Android phone, I discovered the advantage to having my phone linked to my Google account. All my contacts can follow me from my desktop to my laptop to my phone. I can have names, addresses, phone numbers, emails, birthdays, and any other information filed away in my contacts. This is not only convenient when changing phones, it also connects to other applications on the phone (the one I use most often is maps if I’m heading to someone’s house).
Woman Showing display of her new touch mobile cell phone

Woman Showing display of her new touch mobile cell phone

Another form of cloud-based contact storage is Customer Relationship Management (CRM) software. A few clients and colleagues I know use a CRM platform called Contactually. This keeps all of a person’s information available on a phone or computer or tablet. Contactually (and I assume some other CRM platforms) also keeps your messages together by contact. So if you can’t remember when your meeting with Wilma is you, can go to her contact information and it will have your emails and your chats and your text messages together (except for Facebook messenger because sometimes Facebook decides it doesn’t want to coordinate with other platforms; and being Facebook, and being free, they can choose to do that).
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

5 Days of Celebrating Small Business #4

May 4-8 2015 is National Small Business Week. SBA_NSBW2015_FINAL_v2

I’m going to mark this occasion by posting some business tips (for small businesses) and articles each day geared toward small businesses.

 


Thanks and giving all year long.
Another tip from my own archives. Some tips for thanking your clients.

  1. ID-100113560Be specific. At a minimum, send out a note that says, “Thank you for your business this year.” But for special clients, if you’ve got the time, you can be more specific. “Thank you for allowing me to work on your project. I enjoyed learning more about Acme Widgets.
  2. Give a social shout out. If you have a client or service provider you’ve enjoyed working with, it’s a good idea to send them a note of thanks. It’s a GREAT idea to put that note of thanks in public view, whether through a shout out on their Facebook page or a testimonial on their LinkedIn page. If you do send a specific thank you note, be sure to let the person know they are welcome to use that information on their website or on LinkedIn. Give them permission to quote you in advance.
  3. Pass it along. If you have a service provider that has gone above and beyond for you, or if someone you know is always willing to help out or give just a little extra, don’t keep that secret to yourself. Your colleagues or friends might also be able to use their services.
  4. Go old school. Often it’s fairly simple to toss off an electronic thank you. Written thank you notes are even more appreciated. We all have mailboxes full of bills and junk mail. Send someone something that will brighten their day.
  5. Be authentic. When it comes time to send a thank you, be authentic. Your thank you note will mean more if it’s honest and heartfelt.

 

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Image courtesy of Naypong at FreeDigitalPhotos.net