At least once a week I run across the “link to nowhere,” where someone has put a link on their website, LinkedIn profile, email, or Facebook that is incorrect. As someone who is aware of the ability for people to make errors and a basically nice and supportive person, I will typically send a message saying, “Oh, by the way, your link is broken.”
But I wonder, between the time a person has set up the incorrect link, and the time I discovered it and informed them, how many times has someone seen something like this …
and moved on to someone else providing similar services.
So, as you’re looking at your website (and others), test the links. And if you run across someone with a missing link, send them a nice note to let them know. They’ll appreciate it.