Mary Wu, Virtual Assistant

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4 Simple Steps to LinkedIn Success

4 Simple Steps to LinkedIn Success

(Actually — 16)

DAILY

Take these steps every day to stay top of mind with your colleagues.

  1. Review your notifications. Did anyone comment on your posts? Does someone have a birthday coming up that you’d like to acknowledge? Does a connection have a new job you want to congratulate them on?
  2. Check timeline
    1. comment on posts or articles
    2. Share an update
  3. Check your messaging
  4. Check invitations (connection requests)

 

WEEKLY

Take these steps each week to showcase your expertise and solidify your brand.

  1. Post (an article, an update, an interactive question)
  2. Visit your groups
  3. Reach out to a current or former client, colleague, customer, or classmate
  4. Promote a product, service, or event

MONTHLY

Take these steps each month to deepen your connections.

  1. Save your connections to a spreadsheet
  2. Write one recommendation and request one recommendation
  3. Plan next month’s articles
  4. Review your new acquaintances and decide if there are new people to connect with (remember to send a message with a connection request)

YEARLY

Take these steps at least once per year to make sure your overall profile is up-to-date.

  1. Review your profile
    1. Your photo
    2. Your headline
    3. Your summary
      (do these items still reflect what you’d like to profile on LinkedIn)
  2. Review connections (do you need to add some or remove some)
  3. Review groups
  4. Review the media in your summary

 

How to add an Admin to your Facebook Business Page

Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.

If, however, you want to have someone else manage your Facebook business page, here’s how to do that.

Once you have your Facebook page set up, go to your business page and click on settings.

fbprofilesettings

You’ll get to another page and you’ll click on Page Roles.

fbprofilepageroles

And from here you can add anyone to your page as long as they are a “friend” of your personal profile.

faprofileaddadmin

You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.

NOW – you can sit back, relax, and outsource your Facebook page management.

happy young woman relax at home on sofa in bright living room and watching tv

Tuesday Tip – The 80/20 rule

ID-10079666Tuesday Tip*

Social media is my passion. I love helping clients connect through the virtual world.

Most people that I’ve talked to at workshops, networking groups, or while consulting have heard me mention the 80/20 rule, meaning 80% of content in your blogs, newsletters, and social media posts should be interesting content and only 20% should be promotional.

You may ask WHY? (You may not be asking this, you may just trust me and that’s cool.) 

One QUICK reason (this is a Tuesday Tip so I like to keep it under 200 words total) is that people want to do business with people they know, like, and trust. Having 80% of your content as interesting content gives your clients (and potential clients) a chance to get to know a bit about you so when you do mention your offers/classes/packages/promotions they will feel comfortable enough to take the plunge with you.

social-network_110002683-012814-intWhat does the 80% consist of?

  • Quotes & memes help people know who your influences are.
  • Humorous postings show people your fun side.
  • Informational articles show you are knowledgeable and follow current information.
  • Asking interactive questions encourages engagement.

 

There are many ways to build relationships – even virtually.

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

*Tuesday Tips are typically short, sweet, and to the point. A quick read and then back to your day.

Tuesday Tip – What small business owners SHOULD do

ID-10079666Tuesday Tip – if you are a small business owner, you SHOULD be doing this!

Backstory – for a few years I was a La Leche League leader. During training it was oft repeated that we needed to meet people where they were and help them as was best for them (meaning, no matter how much you wanted to tell someone “THE ONE RIGHT WAY” to do something, you needed to remember that there really isn’t one right way for most things).

I try to continue to live that (and I hope I do) but DANG it – sometimes there ISone right way” to do something.

  • Did you know that there are 1.44 *BILLION* (that’s billion with a B people) on Facebook?
  • Did you know that on averagem Smartphone users check Facebook about times per day?
  • Did you know there’s an incredibly EASY way for you to have your friends find your business page?

 

Untitled

First, you need to have a Facebook business page. Once you have that, you can go into your personal Facebook profile and edit it so that your business page can be easily accessed from your personal page.

After that, all your “real-life” friends can actually FIND your Facebook business page.

SOCIAL TIP: One consultant I know didn’t do this UNTIL after she had a strong Facebook publishing plan and a month’s worth of posts. Then she invited not only her clients and prospects to “like” her page, she also invited her family and friends to “like” her page. Now, in addition to getting referrals from her business associates, she also gets referrals from her college classmates, neighbors, and former coworkers.

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

Tuesday Tip – It’s that time again

ID-10079666It’s almost August – which means it’s almost BACK TO SCHOOL TIME!!!

Some people that read this blog have school kids and look at this as an opportunity to start spending more time on their business. Some people reading this might go “OH DARN” that means traffic …

But most small businesses forget one really special event at this time of the year.

Girl Writing Back To School As A Symbol For Education

Girl Writing Back To School As A Symbol For Education

BACK TO SCHOOL $ALE$

That’s right, even if you don’t have kids, or your kids are well before or past the age of school, you can still take advantage of all those school supplies being on sale. There might be some back to school items you don’t need, but most “office” supplies are covered in the back to school sales. For example, mini staplers that can fit into a middle school locker can also fit in a purse or briefcase. Unless you have a locked office, I’m willing to bet that sometimes your pens wander off your desk. (Okay – even if you’re the only one that touches your desk I’m still willing to bet ballpoint pens disappear – see note below*). Every time I give a client a report or a contract, I put it in a two pocket folder. I rarely pay retail for those (they are either $0.10 or $0.15 during August). I know some consultants (I’m looking at YOU Michelle Smith at Z & B consulting) that often make use of colored markers and easel pads. Even if you don’t explore every sales flyer to find the “best” deals, you can’t walk down a school (office) supply aisle at this time of year without deals jumping off the shelf at you.

Staples Back to School Deals (moneysavingmom)

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

*In The Hitchhiker’s Guide to the Galaxy, Douglas Adams has a theory that ballpoint pens slip off to their own planet and live (the ballpoint pen equivalent of) the good life. For their sake, I hope it’s true, because the ballpoints never stay on my desk.

Tuesday Tip – If it didn’t exist I’d invent it

ID-10079666Tuesday Tip – If it didn’t exist, I’d invent itI’m sure many people think of a speakerphone as something that makes talking on the phone while you’re driving easier. First – don’t talk on the phone and drive – it could be dangerous. Second, speakerphones were around quite some time before cell phones. (I honestly can’t recall when I first encountered a speakerphone. I know it was long before cell phones were around.)

Telephone

Telephone

Some people think the magic of the speakerphone is so you can hear someone when you’re driving without holding the phone to your ear (I said it before — don’t do that), and some people think that it’s great because multiple people in the same room can listen to one phone call (perhaps when the mom calls grandma and all the kids can listen in).

The TRUE magic of the speakerphone is multi-tasking. You can do quite a bit while your listening to hold music.

Many years ago I was in the tax business. If you’ve ever tried to call the IRS during tax season, you know that you can spend quite a bit of time on hold (and I’m willing to bet they haven’t changed the hold music since 2008). It’s really not very exciting to sit on hold. However, with the magic of the speakerphone, you can listen to the hold music and have two hands free to clean off a desk or reorganize a file drawer or sort receipts or anything that keeps one hand close to free to grab the phone when the other person picks up.

(Just don’t inadvertently have the phone on mute — long story – not a happy ending)  smiley-emoticons-face-vector-upset-expression_7JIta-

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

Tuesday Tip – Manage Change

ID-10079666OH MY GOODNESS

SOMETHING CHANGED
“It is not the strongest or the most intelligent who will survive but those who can best manage change.” – Charles Darwin
It’s inevitable. Things change all the time. I was recently on a forum on WordPress.com where people were expressing negative opinions of the “new improved posting experience.” While it is important that the “powers that be” behind any platform understand the needs of their clients, and what is (and is not) working for them, sometimes you just have to roll with the changes.
Here are three ways to manage change:
  1. Set aside time during your week for learning new things, even if sometimes “learning new things” means relearning old things.
  2. Figure out if there is a way to revert. When WordPress.com changed the posting edito,r they still kept the old way active if you knew how to find it (or if you knew how to find the forum which detailed out how to revert). (This will NEVER happen with Facebook changes)
  3. Find someone (perhaps a wonderfully charming virtual assistant) who has complimentary strengths.

These are some options, and I’m sure there are more.

There’s a Jimmy Buffett song called “Cowboy in the Jungle”

We’ve gotta roll with the punches
Learn to play all of our hunches
Make the best of whatever comes your way
Forget that blind ambition
And learn to trust your intuition
Plowin’ straight ahead come what may
And there’s a cowboy in the jungle

 (OH – and for transparency sake, when editing a WordPress.com posting, I typically switch back and forth between the classic way to post and the new posting experience; WordPress has some unique features in each, you just need to remember to SAVE before switching).
“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net