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Mary Wu, Social Media Consultant

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THURSDAY TIP – Give Credit Where it’s Due

ID-10079666Let’s say you’re starting up a business on a shoestring, because let’s face it, most start-ups are on a tight budget. You’ve heard that it’s important to have a presence on Facebook and LinkedIn and Twitter and that you need to have a GREAT profile picture. So you’ve found a friend that does wonderful photography and he (or SHE – KERRY LYNN) does a photo shoot for you and you find the perfect profile photo, as happened for me with Kerramel Studios when I first opened my doors two years ago.

You put this photo on Facebook and your friends say, “You look awesome!” There are two things you should now do. If your photo is drawing engagement, make sure to say, “And the photo was taken by _photographer_ making sure to tag @photographer on that platform. (I find a get more personal photo engagement on my personal Facebook profile, and not so much on my business Facebook Page.)

After that (I’m using Facebook as the example here), click on your profile photo (bottom left corner of your banner)

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In this example I clicked on the picture of me, and not on my logo.

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From here, we’d click on the words in blue that say “Add a description”

In this example, I typed “Thanks @Kerry Lynn at @Kerramel Studios”

Finding great people to work can be easy if we work together and give shout outs to the people with patented “awesome sauce.”

 

Images courtesy of:

“Tips,” Stuart Miles at FreeDigitalPhotos.net

Mary Wu, Kerry Lynn at Kerramel Studios

Logo, Suzanne Wills

And a special thanks to Deb Zelman, my bestie, for asking the question which encouraged this post.

Branding and Popeye

How do these three things relate?

English: Popeye Village in Anchor Bay, Malta, ...

English: Popeye Village in Anchor Bay, Malta, scenery of Popeye film. Deutsch: Popeye Village in der Anchor Bay, Malta, Kulisse des Films Popeye – Der Seemann mit dem harten Schlag. (Photo credit: Wikipedia)

  1. A 5-part blog series on small business owners
  2. Branding
  3. Popeye

They really do relate and I’ll get to that in a minute.

Recently a graphic designer I know wrote a blog post about logo design and how you shouldn’t be afraid to make it personal. (You can read it here).

Before I started my business, I took a virtual assistant course at the local community college. One of the topics covered in the course was logo design, and as part of the assignment I came up with the butterfly idea.

Six months later, when I met with my graphic designer, I realized that I was really tied to my butterfly. They represent (to me) freedom and growth and “becoming” what you truly are. This is what I want not only for me and my business, but for my clients and their businesses.

Someone once pointed out that there may be people that think that the logo is less than “professional” looking (and sometimes it’s a good thing to point out pros and cons of any business decision when someone is consulting you), but I knew that this had become such an integral part of my vision for my business that if someone was bothered by it, they probably wouldn’t really want to work with me. And that’s okay (I’m always meeting new Virtual Assistants and if someone wants someone else to work with I can arrange introductions).

This brings us to the two introductions I want to do for my series on small business owners.

Beth Tomas is a graphic designer and the person that posted the blog post that got my mind going in this direction. Beth’s tagline (I love Beth’s tagline) is “I turn your dreams into pretty pictures.” She will sit and she will listen to you and try to get to know you and create a logo (or web images or brochure or flyer or …) that best represents you and your business.

Melissa Noto is another graphic designer. I’ve seen some of the cards and flyers she’s created for other business owners I know and she does a fabulous job at representing you and your business.

Yes, I’m promoting two different people in the same field, and yes neither of them is Suzanne Wills, who I wrote about last year. I have seen work from both of these women and they both do a fabulous job.

The important thing when working with any service provider is to find someone that you are comfortable working with and who can best relate to you and tell your story, because when it comes to telling your story through your brand. You want to person that can best understand your story.

(You may now ask “Okay Mary, what on EARTH does any of this have to do with Popeye?”)

One thing Popeye always says is, “I am what I am and it’s all that I am” (except he says “yam” sometimes.) Be who you authentically are and you will soar like one of my butterflies.

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