Mary Wu, Virtual Assistant

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Branding and Popeye

How do these three things relate?

English: Popeye Village in Anchor Bay, Malta, ...

English: Popeye Village in Anchor Bay, Malta, scenery of Popeye film. Deutsch: Popeye Village in der Anchor Bay, Malta, Kulisse des Films Popeye – Der Seemann mit dem harten Schlag. (Photo credit: Wikipedia)

  1. A 5-part blog series on small business owners
  2. Branding
  3. Popeye

They really do relate and I’ll get to that in a minute.

Recently a graphic designer I know wrote a blog post about logo design and how you shouldn’t be afraid to make it personal. (You can read it here).

Before I started my business, I took a virtual assistant course at the local community college. One of the topics covered in the course was logo design, and as part of the assignment I came up with the butterfly idea.

Six months later, when I met with my graphic designer, I realized that I was really tied to my butterfly. They represent (to me) freedom and growth and “becoming” what you truly are. This is what I want not only for me and my business, but for my clients and their businesses.

Someone once pointed out that there may be people that think that the logo is less than “professional” looking (and sometimes it’s a good thing to point out pros and cons of any business decision when someone is consulting you), but I knew that this had become such an integral part of my vision for my business that if someone was bothered by it, they probably wouldn’t really want to work with me. And that’s okay (I’m always meeting new Virtual Assistants and if someone wants someone else to work with I can arrange introductions).

This brings us to the two introductions I want to do for my series on small business owners.

Beth Tomas is a graphic designer and the person that posted the blog post that got my mind going in this direction. Beth’s tagline (I love Beth’s tagline) is “I turn your dreams into pretty pictures.” She will sit and she will listen to you and try to get to know you and create a logo (or web images or brochure or flyer or …) that best represents you and your business.

Melissa Noto is another graphic designer. I’ve seen some of the cards and flyers she’s created for other business owners I know and she does a fabulous job at representing you and your business.

Yes, I’m promoting two different people in the same field, and yes neither of them is Suzanne Wills, who I wrote about last year. I have seen work from both of these women and they both do a fabulous job.

The important thing when working with any service provider is to find someone that you are comfortable working with and who can best relate to you and tell your story, because when it comes to telling your story through your brand. You want to person that can best understand your story.

(You may now ask “Okay Mary, what on EARTH does any of this have to do with Popeye?”)

One thing Popeye always says is, “I am what I am and it’s all that I am” (except he says “yam” sometimes.) Be who you authentically are and you will soar like one of my butterflies.

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1 Comment

  1. Beth Tomas says:

    Love this! I felt the same way when you said if someone can’t accept your branding then maybe they’re not the client for you. That’s a bold step to say that, Mary. Kudos! In the entrepreneur world, business is very personal, both from a philosophical and a practical vantage. You put your heart and soul into your business, and to be able to compete with the “big guys” you have to do a lot of relationship marketing. I heard the other day that “businesses don’t do business with other businesses. They do business with people.” Yup. Be personally you. I wanna soar with your butterflies, Mary Wu! (P.S. Thanks for the shout out!)

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