For some people, Facebook Group posting is somewhat fun and distracting. For other people, Facebook Group posting is essential to their business. Some businesses take advantage of Facebook Groups to keep in touch with their “tribe,” be it a networking group or a group of their ideal clients.
I’m seeing more people re-purposing content from their Facebook (personal) Profile or their Facebook (business) Page and using this content in groups they belong to. Generally speaking, re-purposing content is a good thing, and I’m all for using something multiple times in multiple places. When you share content from your Facebook (business) Page, it’s easy to share, is public, and has the added benefit of possibly driving people back to your Facebook (business) Page to see what else is there.
There’s a bit of a different twist, however, if you’re on your Facebook (personal) Profile page and want to share something to one of the groups you belong to. As you go to share the item, you may notice the following message.
“You chose a specific audience for this post. Only people in that audience will be able to see this when you share it.”
If you continue on with this posting — your audience (possibly made up of potential clients) will see …
“Attachment Unavailable This attachment may have been removed or the person who shared it may not have permission to share it with you.”
This same issue can happen if you’re trying to share content from one group to another group. If a group is NOT a “public” group, and if you try to share information outside of the group, the share will be visible to anyone that belongs to the group, but it will not be able to be seen by someone that’s not in the group. So if you’re in a private coaching group and your coach has a spectacular program she’s mentioned that you’d like to share outside the group – it needs to be FIRST posted in a public place.
If you’re trying to share an event or a special or a meme or a photo with a Facebook group, make sure what you’re trying to share is public, otherwise things will get really boring, really quickly and all your audience will see is a rather dull box.
We’ve already given some thought to your target audience (your clients and strategic partners) and your free offer. Today we’ll talk about your sign-up form. In the “Related Articles” section below, I’ve added instructions from MailChimp and iContact on how to add a Sign-up Form. Most email marketing platforms have fairly good instructions for how to set up. But how do you actually get people to sign your form? Here’s some ideas. Put it EVERYWHERE. If someone knows you they should EASILY be able to find out how to sign up for your email list. Some of the ideas I’ve seen used:
Email signature file – everyone you send a email to, be it a client or a vendor or a joint venture partner or someone you met networking and you’re following up with, sees your email and your signature line. Mine has “Sign up for my newsletter and receive 3 Simple Steps for Getting Started in Social Media.” It’s one line at the bottom of my email, it doesn’t interrupt any messages; but if someone does take time to look for contact information, they do see a way to receive my email.
LinkedIn – In my LinkedIn summary, I have the following sentence: “To get weekly insights into client communication through social media, blogs, and newsletters, sign up for her newsletter at http://bit.ly/MWuVaList.” While it doesn’t allow someone to go directly to the link, by the use of a bit.ly and a simple name, they can easily find their way.
Website – Link to your sign-up form from your website.
Invoices – Add a sign-up form link to your invoices.
Trade Shows – Collect names at trade shows (make sure it is clear you’re adding someone to your list – we’ll talk more about this next week).
Speaking engagements – Offer a drawing or incentive to people when you’re at a trade show or when you’re speaking at a networking event (again, make sure to make it clear you’re adding them to your list).
Facebook Sign-up – If you have a Facebook Page for your business, one of the options available is to link to a sign-up form. If you look at the picture below, you’ll see where the Sign-up icon is on the Social Media Examiner page.
As you can see, there are many ways to get the word out about your mailing list. Do you have any great ideas? Leave a note in the comments. Related articles
Let’s say you’re starting up a business on a shoestring, because let’s face it, most start-ups are on a tight budget. You’ve heard that it’s important to have a presence on Facebook and LinkedIn and Twitter and that you need to have a GREAT profile picture. So you’ve found a friend that does wonderful photography and he (or SHE – KERRY LYNN) does a photo shoot for you and you find the perfect profile photo, as happened for me with Kerramel Studios when I first opened my doors two years ago.
You put this photo on Facebook and your friends say, “You look awesome!” There are two things you should now do. If your photo is drawing engagement, make sure to say, “And the photo was taken by _photographer_ making sure to tag @photographer on that platform. (I find a get more personal photo engagement on my personal Facebook profile, and not so much on my business Facebook Page.)
After that (I’m using Facebook as the example here), click on your profile photo (bottom left corner of your banner)
In this example I clicked on the picture of me, and not on my logo.
From here, we’d click on the words in blue that say “Add a description”
In this example, I typed “Thanks @Kerry Lynn at @Kerramel Studios”
Finding great people to work can be easy if we work together and give shout outs to the people with patented “awesome sauce.”
This series started by discussing the 7 steps to a successful social media plan. After a few of the posts, I realized it might be valuable to some to have an understanding of some of the tools I use to make social media less time consuming.
To review, the 7 (now 8) steps to forming a social media plan are:
(Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, and Hootsuite).
Hopefully most of the people reading this understand the basic need to have an active presence on at least some social media platforms. But if you’re a small business owner or a solopreneur, you may wonder how you’re going to find the time to add social media to an already full schedule. We’ve talked about consistent publishing and maximizing engagement. While consulting with clients, I’ve suggested that most of them put some content on their social media platforms at least 5 times each week. So, you might question how you’re going to find time to post while also running your business. Here are a few tips.
(Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).
This week we’ll talk about evaluating your results. We’ll have a short tour of Facebook Insights. As I promised last week, we’ll be going over simple ways to look at results for the average user. If you want to go deeper I’d be glad to work with you one-on-one, but the purpose of this blog is to help the average user with social media, productivity, and administrative tasks.