There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.
The steps are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).
This week we’ll talk about building your community.
4 Ways to build traffic and likes for your FB page:
Email, tweet, text your close colleagues, friends, and clients and request they like your page.
- Ask some more
Invite all your business email contacts to like your FB page
- Strategic tagging
Tag related pages and thought leaders to gain more visibility
- Consistent publishing and engagement
The more people notice that you stick around, the more they’ll engage with your content. Post relevant information information on a regular basis. Ask leading questions. Respond when others comment. Thank people when they share your posts.
John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie, says that what really matters on Facebook is likes, comments, and shares.
Sticking with Facebook as our example, next week we’ll talk about simple ways to analyze results for the average user.
- Facebook Engagement: How to get seen in the Facebook News Feed. Michael Stelzner (socialmediaexaminer.com)
- How to Attract More Facebook Fans (Without Wasting Your Time!) Amy Porterfield (amyporterfield.com)
- Will Posting Updates Every Day Piss Off Our Facebook Fans. John Haydon (johnhaydon.com)
My calendar plan is available until the end of January
Social Media Calendar Plan for 2014 ($160)
- Overview of your business, products, services, market, target audience, and Internet marketing activities
- Determine the one or two best platforms for your business communications (based on your market and target audience)
- Help you determine your online voice (strictly professional – somewhat personal).
- Create publishing plan for 2014 using the PIC Principle:
- 20% promotional (product launches, free offers, upcoming events)
- 40% informational (Blog posts, industry news, quotes and tips)
- 40% conversational (questions, replies)