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Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.
If, however, you want to have someone else manage your Facebook business page, here’s how to do that.
Once you have your Facebook page set up, go to your business page and click on settings.
You’ll get to another page and you’ll click on Page Roles.
And from here you can add anyone to your page as long as they are a “friend” of your personal profile.
You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.
NOW – you can sit back, relax, and outsource your Facebook page management.
During the past two posts I might have convinced you to think about looking for some help. You might call people, get some quotes for some assistance, and then have sticker shock (especially if you have not had contractors working for you).
A few things to keep in mind. (more…)
Copyrights probably forbid me from adding the lyrics, but I’m sure if I use the phrase “Let it Go” and suggest you think about recent Disney movies — well the song will be stuck in your head (see below).
I’ve written about outsourcing in the past (see Related Articles), but I think this is a good time for areview.
Today we’ll talk about why to outsource, next time we’ll talk about finding good people to work with, and after that, we’ll talk about costs.
Most of my readers are busy solopreneurs or small business owners, and most of then can define their life using one word — BUSY!!!
I know the feeling. Somewhat overwhelmed, somewhat confused (what do I do NEXT).
How do these three things relate?
- A 5-part blog series on small business owners
They really do relate and I’ll get to that in a minute.
Recently a graphic designer I know wrote a blog post about logo design and how you shouldn’t be afraid to make it personal. (You can read it here).
Before I started my business, I took a virtual assistant course at the local community college. One of the topics covered in the course was logo design, and as part of the assignment I came up with the butterfly idea.
Six months later, when I met with my graphic designer, I realized that I was really tied to my butterfly. They represent (to me) freedom and growth and “becoming” what you truly are. This is what I want not only for me and my business, but for my clients and their businesses.
Someone once pointed out that there may be people that think that the logo is less than “professional” looking (and sometimes it’s a good thing to point out pros and cons of any business decision when someone is consulting you), but I knew that this had become such an integral part of my vision for my business that if someone was bothered by it, they probably wouldn’t really want to work with me. And that’s okay (I’m always meeting new Virtual Assistants and if someone wants someone else to work with I can arrange introductions).
This brings us to the two introductions I want to do for my series on small business owners.
Beth Tomas is a graphic designer and the person that posted the blog post that got my mind going in this direction. Beth’s tagline (I love Beth’s tagline) is “I turn your dreams into pretty pictures.” She will sit and she will listen to you and try to get to know you and create a logo (or web images or brochure or flyer or …) that best represents you and your business.
Melissa Noto is another graphic designer. I’ve seen some of the cards and flyers she’s created for other business owners I know and she does a fabulous job at representing you and your business.
Yes, I’m promoting two different people in the same field, and yes neither of them is Suzanne Wills, who I wrote about last year. I have seen work from both of these women and they both do a fabulous job.
The important thing when working with any service provider is to find someone that you are comfortable working with and who can best relate to you and tell your story, because when it comes to telling your story through your brand. You want to person that can best understand your story.
(You may now ask “Okay Mary, what on EARTH does any of this have to do with Popeye?”)
One thing Popeye always says is, “I am what I am and it’s all that I am” (except he says “yam” sometimes.) Be who you authentically are and you will soar like one of my butterflies.
- 6 Tips for Expanding Your Personal Brand on LinkedIn. Susan Gilbert (entrepreneur.com)
- Make Your Brand Pop By Telling Your Story. Matthew Toren (entrepreneur.com)
- 3 Lessons From the ‘Breaking Bad’ School of Branding. Geoffrey James (inc.com)
The other day I was in the waiting area at the tire shop. I was sitting and relaxing with my coffee and reading a book on social media on my Kindle. I was using the time available to work on my business. Another customer was in the waiting area. He was staring through the big picture window into the shop. He was asking the tire shop employee endless questions about the process. Some people have a natural curiosity about things and a desire to learn, but this gentleman was coming across as very concerned with the fact that he had to let go of the control over his vehicle maintenance and let someone else do the work for him. I’m guessing he’s a micro manager in life and in his work.
Whether you’re working with someone on a temporary basis (such as the graphic artist I hired for my logo design), a seasonal basis (like a tax preparer), or a regular basis (your VA that does your weekly blog post and your monthly newsletter), remember that this person is a partner in your business. The first place to look for service providers is in your own networks. Ask people in your networking groups or ask other business owners if they can recommend someone. If that doesn’t net any results, ask your Facebook friends or ask around at church or other places you frequent. Often someone you know will know a service provider. Having a personal recommendation is your best option. (more…)
This week is my week to have car stuff done. I’m getting tires rotated on both vehicles and I’m getting the oil changed on one of the vehicles. (That’s three trips to auto service places in three days).
There are certain jobs that I will never do on my own. Some I won’t do because I don’t have the expertise, some because I don’t have the proper knowledge, and some because I lack the proper tools. Some jobs are easy to give to someone else. Many people take their autos into a shop for an oil change. It’s not necessarily a difficult job to do yourself, however there are specific tools needed to remove the the drain plug and other tools needed to remove and replace the filter. You also need to have jacks or stands, and oil and filters handy (and the knowledge of what kind to use for your car). In some areas there are also laws about the disposal of used motor oil. With all that in mind, I (and most of us) will gladly pay someone else to deal with it for me. (I’ve included a DIY guide on oil changes in the “Related Articles” section – just for grins).
Some jobs are difficult to hand off to another person or company. When you’re a business owner, it can be difficult to determine what jobs to pass along to someone else. Once you do determine which tasks you’ll have someone else do, it can be hard to determine who should be doing the work. In this series, I will touch on those issues and make your decisions a little easier.
WHAT TO OUTSOURCE