Do you have a Facebook Group that you use as part of your business?
Are you getting the engagement and results from that group that you’re looking for?
The next few posts on this page will be a series of tips and tricks on using Facebook Groups in your business
BUT FIRST – I want to tell you a bit about me, and who I am, and why I’m doing this, and why you should be reading this.
I have been in and around and involved in Facebook groups for a while. A friend that manages another group was invited to the first-ever Facebook Communities Summit and invited me along. And my life has not been the same.
Since that summit I’ve been hanging out with the most interesting people – people who have built engaged active communities – and people that know ALL THE THINGS about running Facebook communities. We are always learning from each other, and we are always teaching each other.
I’ve gotten a ride on a rocket ship, I’ve learned things, and for the next few posts I’ll invite you to come and find out what I’ve learned, and how it’s useful to you.
For me, it’s the “beginning” of a new semester (I know the semester started a while back — but the first class I’m teaching is on October 14).
I teach the same subjects – but they change ALL THE TIME
But — they don’t change at all.
The technology changes, the “how-tos,” which buttons you push change. The size of images changes frequently, but there are some basics that stay the same.
So — what are the basics? I’ll list 5 things you should be considering when you’re planning your social media activities.
Begin with the end in mind. Whether you’re thinking about a long term strategy or thinking about a 3-minute video, know what action you want your readers/viewers to take after your post. You do not need to do this for every post everywhere – but you should have an idea where you’re leading your readers. (pssst stay tuned I’ll show a great example later.)
Know WHO you are talking to. Figure out who your ideal client is and make sure you are directing your information to that person. Knowing your ideal client not only helps with your messaging, but it also helps you determine where your message needs to be (for instance, if you’re product is an anti-aging cream you’re not needing to spend time and effort on Tik Tok)
Be YOU. There are “experts” out there that want to train people to do social media the “one right way.” But the great thing about people is that we’re a mixed-up bag of different personalities and styles and ideas. Let YOU shine through — people do business with people they know, like, and trust. Be yourself and your people will find you. (Okay – they won’t find you if you’re locked in a house and not posting or commenting or networking — but you get the idea).
Stay focussed. Getting clients and referral partners on social media is a marathon, not a sprint. If you’ve done a Facebook Live once a week for a month — don’t give up if you don’t have thousands of followers. Be persistent (but if you need to, you can always check with someone you trust to see if you need to make adjustments).
Know your limits. Make sure you are actively engaged with others on your chosen platform. If you are a business owner and you actually have, like work to do, you can’t be on every platform. So make sure you follow #2 above – find your platform – and engage with the people you want to attract.
Oh – and remember what I said above about knowing the actions you want people to take. WELL!!!!!!!!!! I will be teaching classes in October and November so if you need to know more about social media, LinkedIn, Facebook groups, Mailchimp, or Instagram, check out the following link. I’m doing 5 classes and each is $39