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The Best Laid Plans (or Drop Back Ten Yards and Punt)
“Each problem that I solved became a rule which served afterwards to solve other problems.” Rene Descartes
“A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.” Herm Albright
Many business owners have plans. You can have a business plan, you can have action steps, and you can have detailed descriptions for every aspect of your business. Sometimes, of course, things don’t go as planned. I have two examples from different business owners I know that had “glitches” in the past week and how they overcame these.
I’m in a Mastermind group run by Michelle Smith at Z and B Consulting. We meet once a month for this group, and we were scheduled to meet on February 2, 2015. A few days before our scheduled meeting Michelle looked at the weather forecast and, well, the forecast didn’t look real pretty. As you can see from the attached photo (or from the photos many of my friends took out of their window over the weekend), it does look REAL PRETTY – but not very travel friendly.
Michelle, using the information she had available, decided that our monthly “meeting” would be held “virtually” using Fuze. I look forward to seeing and working with this fabulous group of people every month.
Meanwhile, in a completely different corner of the country (where snow is never an issue), another friend was preparing for a client call. This woman works with many of her clients virtually so often all she needs is a quiet place (like her home office) and a good Internet connection.
Of course, if she decides to upgrade her service (to BETTER help her fabulous clients) and there’s a “glitch” with the upgrade, this leaves no Internet connection for her client call (which she records as part of her best practices).
After discovering that the issue was with the upgrade, she managed to negotiate a free cellular Hotspot connection until the upgrade was completed on Tuesday.
We’re all going to run into glitches; let’s hope we all handle them as well as these two business women.
Photo courtesy of Amanda Wu at Amanda Wu, Photography, Copyright 2015
Yesterday I met a new person at a coaching event, and glanced at her blog. One of her articles:
I guess sometimes we all need a lesson.
How do these three things relate?
- A 5-part blog series on small business owners
They really do relate and I’ll get to that in a minute.
Recently a graphic designer I know wrote a blog post about logo design and how you shouldn’t be afraid to make it personal. (You can read it here).
Before I started my business, I took a virtual assistant course at the local community college. One of the topics covered in the course was logo design, and as part of the assignment I came up with the butterfly idea.
Six months later, when I met with my graphic designer, I realized that I was really tied to my butterfly. They represent (to me) freedom and growth and “becoming” what you truly are. This is what I want not only for me and my business, but for my clients and their businesses.
Someone once pointed out that there may be people that think that the logo is less than “professional” looking (and sometimes it’s a good thing to point out pros and cons of any business decision when someone is consulting you), but I knew that this had become such an integral part of my vision for my business that if someone was bothered by it, they probably wouldn’t really want to work with me. And that’s okay (I’m always meeting new Virtual Assistants and if someone wants someone else to work with I can arrange introductions).
This brings us to the two introductions I want to do for my series on small business owners.
Beth Tomas is a graphic designer and the person that posted the blog post that got my mind going in this direction. Beth’s tagline (I love Beth’s tagline) is “I turn your dreams into pretty pictures.” She will sit and she will listen to you and try to get to know you and create a logo (or web images or brochure or flyer or …) that best represents you and your business.
Melissa Noto is another graphic designer. I’ve seen some of the cards and flyers she’s created for other business owners I know and she does a fabulous job at representing you and your business.
Yes, I’m promoting two different people in the same field, and yes neither of them is Suzanne Wills, who I wrote about last year. I have seen work from both of these women and they both do a fabulous job.
The important thing when working with any service provider is to find someone that you are comfortable working with and who can best relate to you and tell your story, because when it comes to telling your story through your brand. You want to person that can best understand your story.
(You may now ask “Okay Mary, what on EARTH does any of this have to do with Popeye?”)
One thing Popeye always says is, “I am what I am and it’s all that I am” (except he says “yam” sometimes.) Be who you authentically are and you will soar like one of my butterflies.
- 6 Tips for Expanding Your Personal Brand on LinkedIn. Susan Gilbert (entrepreneur.com)
- Make Your Brand Pop By Telling Your Story. Matthew Toren (entrepreneur.com)
- 3 Lessons From the ‘Breaking Bad’ School of Branding. Geoffrey James (inc.com)