Mary Wu, Virtual Assistant

Home » Contacts » 7 Steps to Starting Your List — Part 8 – the Resources

7 Steps to Starting Your List — Part 8 – the Resources

Things found while looking for other things   

Mail Box On Notebook Shows Email Inbox And New Messages

Mail Box On Notebook Shows Email Inbox And New Messages

A review of the previous posts on this topic. Click on any of these links to read previous posts.

  1. Build your list — define your target email audience
  2. Create Freebie Offer
  3. Promoting your sign-up form
  4. Remember CAN-Spam
  5. Set up your program
  6. Create your email
  7. Test and Track

Yes, this is number 8 of a 7 part series. (Think of it this way – if I give 8 posts for a 7 part series, I might end up doing 75 minutes of work and charging for 60 – it’s been known to happen).

The main purpose of this post is so that all the resources I’ve found while doing this series are in one place. (I tend to do a great deal of research for my blog – Google is my “bestie”)

Review and Resource Link

1. Build your list — define your target email audience. We started by pointing out that (despite reports to the contrary) email is NOT dead. We had you think about who you want to be sending email to. Before you start, you need to think about your WHY — why are you sending mail, and who are you sending it to.

Balloons With Free Shows Freebies and Promotions Online

Balloons With Free Shows Freebies and Promotions Online

2. Create Freebie Offer Many people have a valuable free offer when you sign up for their email list. I listed some examples of what people I know are doing. You want to give something that showcases your products and services but you ALSO want to give something that addresses a pain point for your clients. The Hubspot article listed below had some great ideas for your free offer.


3. Promoting your sign-up form There was discussion of some of the places you could put your sign up form, and a reminder that if you are collecting names for your email list (say through a drawing or speaking engagement or a sign-up sheet at a trade show) you are REQUIRED to mention that you will be adding someone to your mailing list.


Computer generated 3D photo rendering.

Computer generated 3D photo rendering.

4. Remember CAN-Spam While we were reading the CAM-SPAM rules, we took a nap. (Seriously – just typing CAN-SPAM makes me want to nap). This is probably the most boring post of this series, but it’s highly important (if you don’t have a lawyer on retainer). Anti-spam laws protect us (somewhat) from unwanted emails. If you are using any of the major email services, they automatically help with compliance to CAN-SPAM in the setup (where you’re required to give a physical address) and allowing people to opt-out. You are still responsible for complying with correct header information, not using deceptive subject lines, and monitoring what others are doing on your behalf.


5. Set up your program This is a part that I consider great fun. I do offer this as a separate “one off” service for clients that are not retainer clients (because I love doing this so much). I compared some of the email services (and not ONCE did I mention a preference for MailChimp – no, I mentioned a preference for MailChimp more than once). I also added my affiliate link for MailChimp just in case you want to set it up through MailChimp. I mention that it is an affiliate because, well one I am basically an honest and transparent person, but ALSO because it’s required by CAN-Spam (see step 4). There were some bullet points on template design and links to some tutorial pages. I also took a few digs at iContact, which I don’t much care for, but I’ll now state that they have had some recent changes making it slightly less annoying.



MailChimp tutorial page

Constant Contact tutorial page

6. Create your email We reviewed some high points for successful email campaigns (including short concise paragraphs, mentioning special offers, and adding personal stories). I also gave 4 examples of some newsletters I am working on or have worked on.




7. Test and Track We reviewed what you should be measuring and what industry reports say might not match your ideal clients. Check your open rates, your click through rates, your bounce rates, and your unsubscribe rates. (As a side note, I’d like to point out that not all unsubscribes are a bad thing – some people just might not be your ideal client.)


8. Finally –

Your main goal is consistent, clear, concise, customer-focused communication. 

If you’re looking for someone to help you set up and maintain an email list, or if you’re just looking for someone to coach you through one or two steps, feel free to contact me for a free 30-minute consultation session.



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