Setting up the Program
One of the reasons I’ve decided to start focusing more on communication in my own business is because THIS is what I would call
THE FUN PART!!!!!!!!
You have to choose which mail platform you should use. There are advantages and disadvantages to each of them (MailChimp), so it might be difficult to decide which one to use (MailChimp).
I’ve worked with AWeber, iContact, and Mailchimp. When I was using AWeber (over a year ago), I found it rather clunky to use (there’s a technical term for you, “clunky”). It seemed as though it would be easier to work with for people who have strong html skills. I’ve heard that it’s gotten more user-friendly, and AWeber does have a 24-hour support team, so if you’re struggling, there is help at hand. MailChimp does not have 24-hour support, but personally I find it much more intuitive. I use iContact on a regular basis, but since my mother told me, “if you can’t say something nice, don’t say nothing at all”* I won’t say another word about iContact. (I’m not mentioning Constant Contact because I do not have any hands-on experience with it).
Once you’ve determined which email service you will go with (MailChimp), you can log in and start setting up your service.
There are differences between each of the applications, but the basic steps are the same. You’ll create a template. THIS is where you actually go back and look at information you look at in Step 1 (remember that homework I gave you?) You started thinking about your ideal client. When you are building your template, keep that person in mind. While you want this to be something that appeals to YOU you also want it to appeal to YOUR CLIENT (and that person is more important.
From personal experience and from seeing what others have done, you want to get your FIRST template right the FIRST time (because once you’ve sent that first email – you might use the same template over and over for months or years). Luckily, for the first template, you have as much time as you choose to allow yourself. (But don’t wait until it’s perfect, or it may never get done).
A few bullet points on the template design:
- Branding – you’ll want to use your logo, you’ll also want to plan to have your template go with your branding colors.
- Social Follow – you’ll want to make it easy for your readers to follow you on the various social media platforms on which you are ACTIVE. (Yes, I have a Pinterest page; no it’s not listed in my email because I look at it maybe once every few months if I’m trying to hunt a recipe)
- Social Shares – in case people want to SHARE your email (because your mailings will include content that people WANT to share)
- Contact Information – yes, they can hit reply – but you might want them to be able to phone you or find you in other ways.
- Website – you ALWAYS want to drive traffic to your website (after all, this is where there’s a lot more great information about YOU and YOUR products and services — make it EASY to find).
Call me a geek, but I LOVE to do platform setups, even when I’m fighting to figure out how and where to fit everything (maybe even especially when I’m trying to figure out how and where to fit everything).
Once you’ve got your first template set up – make some kind of short, draft email and test drive it. Send it to yourself, your spouse, your kids, your parents, your coach, your accountability partner and anyone you know who will be non-judgmental AND honest (but gentle). Once you get that set up … well we’ll talk about that next time.
Both MailChimp and Constant Contact have tutorial pages that you can access even if you do not have an account. You can look at these pages and get some ideas about setting things up.
MailChimp tutorial page
Constant Contact tutorial page
In the “Related articles” section, I’ve included a few articles that compare various email marketing services. If you’re thinking of getting started, I’d suggest reading the articles. Since these are opinion articles, I’d ever encourage reading the comments section as sometimes people will disagree in the comments (and you want a wide range of opinions).
ON THE OTHER HAND – I was reading an article by Tania Lombrozo at NPR about how we store information in other people’s brains (Storing Information in Other People’s Heads) and I find this is very common. If I have a question about jazz music, I might call my friend Deb. If I have an obscure law, question I might ask my friend Brian or my friend Linda. Once I needed a new camera and I bought the same one that my friend Tim had just bought. So if you want to take advantage of the information in MY brain – I’d say MailChimp. I find it easier to use, easier to track, and it’s really easy to “share” if you want to add a user. There are 4 different levels, viewer (can access reports) author (can edit but not send campaigns), manager (full access except user management and list exports), and admin (full access), and if you ever want to remove one of these people, you don’t even need to figure out a new password.
Since I’ve made it clear that I favor MailChimp, here is my affiliate link. Powered by MailChimp
- AWeber vs MailChimp: Which is Better Suited for Building Your List? Brenda Barron (elegantthemes.com)
- MailChimp vs Constant Contact: Which Email Marketing Software Reigns Supreme for Small Businesses? Katie Hollar (capterra.com)
- How to Choose Between AWeber and MailChimp. (cloud-coach.net)
- AWeber vs. MailChimp: Which Email Marketing Service is Best. Debbie LaChusa (debbielachuas.com)
- Aweber vs Mailchimp – A Quick Look (socialpositives.com)
- 10 most popular email marketing software reviewed :infographic (onlinemarketing-trends.com)
Finally, a review of the previous (and upcoming) posts on this topic.
- Build your list — define your target email audience.
- Create Freebie Offer
- Promoting your sign-up form
- Remember CAN-Spam
- Set up your program
- Create your email
- Test and Track
*Actually that quote is from Thumper’s mother in the movie Bambi, but let’s not split “hares”.