Over the next few weeks, we’ll be discussing email in detail. By the end of this series, you should be able to start up a list and keep it running. Here are the items we’ll be addressing:
- Build your list — define your target email audience.
- Create Freebie Offer
- Promoting your sign-up form
- Remember CAN-Spam
- Set up your program
- Create your email
- Test and Track
We’ve already given some thought to your target audience (your clients and strategic partners) and your free offer. Today we’ll talk about your sign-up form. In the “Related Articles” section below, I’ve added instructions from MailChimp and iContact on how to add a Sign-up Form. Most email marketing platforms have fairly good instructions for how to set up. But how do you actually get people to sign your form? Here’s some ideas. Put it EVERYWHERE. If someone knows you they should EASILY be able to find out how to sign up for your email list. Some of the ideas I’ve seen used:
- Email signature file – everyone you send a email to, be it a client or a vendor or a joint venture partner or someone you met networking and you’re following up with, sees your email and your signature line. Mine has “Sign up for my newsletter and receive 3 Simple Steps for Getting Started in Social Media.” It’s one line at the bottom of my email, it doesn’t interrupt any messages; but if someone does take time to look for contact information, they do see a way to receive my email.
- LinkedIn – In my LinkedIn summary, I have the following sentence: “To get weekly insights into client communication through social media, blogs, and newsletters, sign up for her newsletter at http://bit.ly/MWuVaList.” While it doesn’t allow someone to go directly to the link, by the use of a bit.ly and a simple name, they can easily find their way.
- Website – Link to your sign-up form from your website.
- Invoices – Add a sign-up form link to your invoices.
- Trade Shows – Collect names at trade shows (make sure it is clear you’re adding someone to your list – we’ll talk more about this next week).
- Speaking engagements – Offer a drawing or incentive to people when you’re at a trade show or when you’re speaking at a networking event (again, make sure to make it clear you’re adding them to your list).
- Facebook Sign-up – If you have a Facebook Page for your business, one of the options available is to link to a sign-up form. If you look at the picture below, you’ll see where the Sign-up icon is on the Social Media Examiner page.
As you can see, there are many ways to get the word out about your mailing list. Do you have any great ideas? Leave a note in the comments. Related articles
- Add a Sign-up Form to Your Website (includes video) (mailchimp.com)
- Adding a Sign-up Form to Your Facebook Page (icontact.com)
- HTML Sign-up Forms (icontact.com)
- How to Create Marketing Offers that Don’t Fall Flat. (hubspot.com)
- 5 Tips for Running Successful Social Media Campaigns. (socialmediaexaminer.com)
(Rough week — sign and sing, form and from – I’m putting my proofreader through his paces today).