When I’m looking for help, whether it be a plumber, a graphic artist, or an oral surgeon, I am the type of person to do background research before making a phone call. If I’m going to be spending my hard-earned money with you, I want to know that you are a knowledgeable and trustworthy businessperson.
“Back in the day” if you wanted to know about businesses, you asked neighbors, friends, and coworkers, or you looked in the Yellow Pages. Now if you want to know about a business, you ask neighbors, friends, and coworkers — except you don’t actually “ask” them in person; you can reach all of your friends, neighbors, and coworkers with one Facebook post. After that, you might look for more information and/or reviews on a business using resources like Google, Yelp, Foursquare, Facebook, Twitter, or LinkedIn. Sometimes people that are more thorough and detail-oriented will research people in multiple places or platforms.
In one blog post, I mentioned the necessity of remaining consistent across platforms. Today I’m going to show two examples of individuals who maintain consistency.
Look at either (or both) of these to see how they have maintained consistency across platforms. Multiple platforms do not need to be identical, but they each need to reflect your business. Pay attention to your summary statements, overall message, and profile photo.
In April (more details when it is finalized) I will be presenting a workshop about LinkedIn at one of my networking groups. LinkedIn is the most powerful (and underutilized) business platform around. In preparation for this workshop, I’ve been revisiting LinkedIn both as a stand-alone platform and in relationship with other platforms. Chances are I’ll be talking about LinkedIn more in the weeks to come.
(See, this is what happens when I am thinking about my blog post while listening to oldies)
Well, who are you? (Who are you? Who, who, who, who?)
I really wanna know (Who are you? Who, who, who, who?)
Tell me, who are you? (Who are you? Who, who, who, who?)
‘Cause I really wanna know (Who are you? Who, who, who, who?)