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For day to day use of social media, however, we need to remember to keep the “social” in social networking.
Here are some tips.
- Find Your Tribe.
When you are adding people to your social network, remember to add the right people. Find your ideal client or your people that are good joint venture partners. Remember that you’re addressing people, and not just analytics.
- Be Yourself.
Yes, you want to portray your “best” self when you’re on social media. Just as people don’t go to meetings wearing coffee stained yoga pants, you do want to put your best “verbal” foot forward. Keep this in mind whether posting to your own pages or making comments on other pages.
- Maximize Information (minimize promotion).
You want to share content and information that is of interest or helpful to your audience. Some experts recommend having 80% of your content being information or communication and 20% of your content being promotional. Some experts recommend having 40% of your content being informational, 40% being conversational, and 20% being promotional. Whichever way you look at it there’s always a maximum of 20% promotional content. If you wouldn’t meet someone at a coffee shop and spend 30 minutes saying “buy my stuff, buy my stuff, buy my stuff,” then don’t do that on your Twitter account or Facebook page.
- Converse and Engage.
In addition to being attentive to what you are putting on your page, also be aware of what you’re putting on other pages. Comment on pages of industry leaders, engage in conversations on your clients’ pages, and share information from your clients or your joint venture partners.
- People Before Tech.
I’ve seen people get worried about how to handle ROI or SEO, and I’ve seen people avoiding getting involved in social media because they are afraid of messing up. Picture your social media platforms as a great big coffee shop (or networking event). “Walk” around, see what other people are doing, and say “hi.”
- Don’t Lose Time.
Unless most of your clients are virtual, don’t devote time to social media networking at the expense of in-person networking. And, if you find it difficult to get “work” done without resorting to the temptations of crushing the candy or feeding the farm animals, find a way to walk away. You can use different windows for “work” and “personal,” you can have a set schedule for “work” time and “play” time, or (if all else fails) find yourself a social media manager or a virtual assistant to help with the business.
- The Internet – It’s Forever.
A few weeks ago a politician (or, most likely, his social media manager) posted something insensitive and confrontational on his Twitter account. Ten minutes later the post was removed. However, in that ten minute time frame (on a Sunday evening — let’s face it people are always paying attention), someone from the opposing camp managed to grab a screen shot of the offensive post. Within 24 hours it went viral.
Just treat social media like a coffee shop, with pleasant conversation and a “give and take” mentality, and you’ll do just fine.
There are two articles below. One of them talks about in-person networking but some of the same rules apply to social media networking.
“If you seek to form personal, mutually beneficial connections rather than the comparatively parasitic kinds, networking may seem more palatable to you.”
Keep this in mind both online and off.
OH — and just for fun, read the article below about the Grandmas. Sometimes we really need to spend an extra moment or two on proffraeding. (<– Okay, that’s really not a good example because it would get highlighted as a misspelling, but you get the idea).
- Grandmas Are Tagging Themselves ‘Grandmaster Flash’ on Facebook Laura Beck. (cosmopolitan.com)
- Networking is Literally Disgusting. Melissa Dahl. (nymag.com)