When I’m looking for help, whether it be a plumber, a graphic artist, or an oral surgeon, I am the type of person to do background research before making a phone call. If I’m going to be spending my hard-earned money with you, I want to know that you are a knowledgeable and trustworthy businessperson.
“Back in the day” if you wanted to know about businesses, you asked neighbors, friends, and coworkers, or you looked in the Yellow Pages. Now if you want to know about a business, you ask neighbors, friends, and coworkers — except you don’t actually “ask” them in person; you can reach all of your friends, neighbors, and coworkers with one Facebook post. (more…)
It’s November. The air is cool and crisp, the trees have just about given up their leaves, and we are gearing up for the end of the year.
Thanksgiving is a day where we traditionally eat excess food show our gratitude for what we have been given.
As the calendar year winds down, what are some ways that you can say “thank you” to your clients?
Be specific. At a minimum, send out a note that says, “Thank you for your business this year.” But for special clients, if you’ve got the time, you can be more specific. “Thank you for allowing me to work on your project. I enjoyed learning more about Acme Widgets.“
Give a social shout out. If you have a client or service provider you’ve enjoyed working with, it’s a good idea to send them a note of thanks. It’s a GREAT idea to put that note of thanks in public view, whether through a shout out on their Facebook page or a testimonial on the LinkedIn page. If you send a specific thank you note, be sure to let the person know they are welcome to use that information on their website or on LinkedIn.
Pass it along. If you have a service provider that has gone above and beyond for you or if someone you know is always willing to help out or give just a little extra, don’t keep that secret to yourself. Your colleagues or friends might also be able to use their services.
Go old school. Often it’s fairly simple to toss off an electronic thank you. Written thank you notes are even more appreciated. We all have mailboxes full of bills and junk mail. Send someone something that will brighten their day.
Be authentic. When it comes time to send a thank you, be authentic. Your thank you note will mean more if it’s honest and heartfelt.