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Tag Archives: Facebook
How to add an Admin to your Facebook Business Page
Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.
If, however, you want to have someone else manage your Facebook business page, here’s how to do that.
Once you have your Facebook page set up, go to your business page and click on settings.
You’ll get to another page and you’ll click on Page Roles.
And from here you can add anyone to your page as long as they are a “friend” of your personal profile.
You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.
NOW – you can sit back, relax, and outsource your Facebook page management.
Tuesday Tip – Facebook Group Posting
For some people, Facebook Group posting is somewhat fun and distracting. For other people, Facebook Group posting is essential to their business. Some businesses take advantage of Facebook Groups to keep in touch with their “tribe,” be it a networking group or a group of their ideal clients.
I’m seeing more people re-purposing content from their Facebook (personal) Profile or their Facebook (business) Page and using this content in groups they belong to. Generally speaking, re-purposing content is a good thing, and I’m all for using something multiple times in multiple places. When you share content from your Facebook (business) Page, it’s easy to share, is public, and has the added benefit of possibly driving people back to your Facebook (business) Page to see what else is there.
There’s a bit of a different twist, however, if you’re on your Facebook (personal) Profile page and want to share something to one of the groups you belong to. As you go to share the item, you may notice the following message.
“You chose a specific audience for this post. Only people in that audience will be able to see this when you share it.”
If you continue on with this posting — your audience (possibly made up of potential clients) will see …
“Attachment Unavailable
This attachment may have been removed or the person who shared it may not have permission to share it with you.”
This same issue can happen if you’re trying to share content from one group to another group. If a group is NOT a “public” group, and if you try to share information outside of the group, the share will be visible to anyone that belongs to the group, but it will not be able to be seen by someone that’s not in the group. So if you’re in a private coaching group and your coach has a spectacular program she’s mentioned that you’d like to share outside the group – it needs to be FIRST posted in a public place.
If you’re trying to share an event or a special or a meme or a photo with a Facebook group, make sure what you’re trying to share is public, otherwise things will get really boring, really quickly and all your audience will see is a rather dull box.
Struggling with social media?
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*There are details in the Facebook Terms of Use that are incredibly boring but very significant to people that are using Facebook profiles for business use. That will likely be covered in a future blog post.
Tuesday Tip – Decisions, Decisions, Decisions – or NOT
Tuesday Tip – Decisions – or NOT?
It’s been a few months, but a while back there was quite a bit of news about Mark Zuckerberg’s wardrobe (see related article). From the Business Insider article: “He said even small decisions like choosing what to wear or what to eat for breakfast could be tiring and consume energy, and he didn’t want to waste any time on that.”
This actually makes a lot of sense to me in some aspects. While I wouldn’t want to have the same thing for breakfast every day (I like to “mix up” my smoothie ingredients), I can see the benefits to limiting decisions.
I recently updated a filing system (a real PAPER filing system). Had I wanted to, I could have come up with some kind of color coding system. But I just ran with what I had on hand for 2 reasons.
- It was on hand, so I didn’t need to make any runs to Staples or Office Depot and (more importantly)
- I could easily have spent days with an internal debate (do I have certain color hanging folders for “months” and others for “days” and others for “general” and others for “clients” or do I have certain tabs for the above — should I get multiple color pens for each different tab to make different things stand out.
These files are in a lidded case that nobody but me will ever need to see, and as you can see, there are yellow tabs and blue tabs and clear tabs, and blue and brown and yellow and … files, but there is no method to this. Because what really matters is what the tabs say, and that I have set this up to better organize myself and serve my clients needs.
If I had spent days fretting over which color scheme to go with, it wouldn’t have served anyone’s needs.
Sometimes it’s okay to have things planned out and look a certain way (for instance, a Powerpoint presentation, or a proposal), but when it doesn’t really matter, just remember the KISS principle. (Keep It Simple Stupid)
How do you simplify your decision making?
Related articles:
- Here’s The Real Reason Mark Zuckerberg Wears The Same T-Shirt Every Day Eugene Kim (businessinsider.com)
- Keeping it Simple Doesn’t Mean You’re Stupid. Amy Rees Anderson (forbes.com)
“Tips” Image courtesy of Stuart Miles at FreeDigitalPhotos.net
5 Days of Celebrating Small Business #4
May 4-8 2015 is National Small Business Week. 
I’m going to mark this occasion by posting some business tips (for small businesses) and articles each day geared toward small businesses.
Thanks and giving all year long. Another tip from my own archives. Some tips for thanking your clients.
Be specific. At a minimum, send out a note that says, “Thank you for your business this year.” But for special clients, if you’ve got the time, you can be more specific. “Thank you for allowing me to work on your project. I enjoyed learning more about Acme Widgets.“- Give a social shout out. If you have a client or service provider you’ve enjoyed working with, it’s a good idea to send them a note of thanks. It’s a GREAT idea to put that note of thanks in public view, whether through a shout out on their Facebook page or a testimonial on their LinkedIn page. If you do send a specific thank you note, be sure to let the person know they are welcome to use that information on their website or on LinkedIn. Give them permission to quote you in advance.
- Pass it along. If you have a service provider that has gone above and beyond for you, or if someone you know is always willing to help out or give just a little extra, don’t keep that secret to yourself. Your colleagues or friends might also be able to use their services.
- Go old school. Often it’s fairly simple to toss off an electronic thank you. Written thank you notes are even more appreciated. We all have mailboxes full of bills and junk mail. Send someone something that will brighten their day.
- Be authentic. When it comes time to send a thank you, be authentic. Your thank you note will mean more if it’s honest and heartfelt.
Related articles
- 10 Ways to Say ‘Thank You,’ Kara Ohngren (entrepreneur.com)
- How to Tap the Power of ‘Thank You,’ Joey Faucette (entrepreneur.com)
Related songs
- An Attitude of Gratitude, Jimmy Buffett (youtube.com)
Image courtesy of Naypong at FreeDigitalPhotos.net
THURSDAY TIP – Give Credit Where it’s Due
Let’s say you’re starting up a business on a shoestring, because let’s face it, most start-ups are on a tight budget. You’ve heard that it’s important to have a presence on Facebook and LinkedIn and Twitter and that you need to have a GREAT profile picture. So you’ve found a friend that does wonderful photography and he (or SHE – KERRY LYNN) does a photo shoot for you and you find the perfect profile photo, as happened for me with Kerramel Studios when I first opened my doors two years ago.
You put this photo on Facebook and your friends say, “You look awesome!” There are two things you should now do. If your photo is drawing engagement, make sure to say, “And the photo was taken by _photographer_ making sure to tag @photographer on that platform. (I find a get more personal photo engagement on my personal Facebook profile, and not so much on my business Facebook Page.)
After that (I’m using Facebook as the example here), click on your profile photo (bottom left corner of your banner)
In this example I clicked on the picture of me, and not on my logo.
From here, we’d click on the words in blue that say “Add a description”
In this example, I typed “Thanks @Kerry Lynn at @Kerramel Studios”
Finding great people to work can be easy if we work together and give shout outs to the people with patented “awesome sauce.”
Images courtesy of:
“Tips,” Stuart Miles at FreeDigitalPhotos.net
Mary Wu, Kerry Lynn at Kerramel Studios
Logo, Suzanne Wills
And a special thanks to Deb Zelman, my bestie, for asking the question which encouraged this post.
7 Ways to keep the “social” in social networking
The ability to use insights and do statistical analysis on websites and for social media is interesting and can be endlessly fascinating (especially for nerdy people that love looking at numbers).
For day to day use of social media, however, we need to remember to keep the “social” in social networking.
Here are some tips.
- Find Your Tribe.
When you are adding people to your social network, remember to add the right people. Find your ideal client or your people that are good joint venture partners. Remember that you’re addressing people, and not just analytics. - Be Yourself.
Yes, you want to portray your “best” self when you’re on social media. Just as people don’t go to meetings wearing coffee stained yoga pants, you do want to put your best “verbal” foot forward. Keep this in mind whether posting to your own pages or making comments on other pages. - Maximize Information (minimize promotion).
You want to share content and information that is of interest or helpful to your audience. Some experts recommend having 80% of your content being information or communication and 20% of your content being promotional. Some experts recommend having 40% of your content being informational, 40% being conversational, and 20% being promotional. Whichever way you look at it there’s always a maximum of 20% promotional content. If you wouldn’t meet someone at a coffee shop and spend 30 minutes saying “buy my stuff, buy my stuff, buy my stuff,” then don’t do that on your Twitter account or Facebook page. - Converse and Engage.
In addition to being attentive to what you are putting on your page, also be aware of what you’re putting on other pages. Comment on pages of industry leaders, engage in conversations on your clients’ pages, and share information from your clients or your joint venture partners. - People Before Tech.
I’ve seen people get worried about how to handle ROI or SEO, and I’ve seen people avoiding getting involved in social media because they are afraid of messing up. Picture your social media platforms as a great big coffee shop (or networking event). “Walk” around, see what other people are doing, and say “hi.” - Don’t Lose Time.
Unless most of your clients are virtual, don’t devote time to social media networking at the expense of in-person networking. And, if you find it difficult to get “work” done without resorting to the temptations of crushing the candy or feeding the farm animals, find a way to walk away. You can use different windows for “work” and “personal,” you can have a set schedule for “work” time and “play” time, or (if all else fails) find yourself a social media manager or a virtual assistant to help with the business. - The Internet – It’s Forever.
A few weeks ago a politician (or, most likely, his social media manager) posted something insensitive and confrontational on his Twitter account. Ten minutes later the post was removed. However, in that ten minute time frame (on a Sunday evening — let’s face it people are always paying attention), someone from the opposing camp managed to grab a screen shot of the offensive post. Within 24 hours it went viral.
Just treat social media like a coffee shop, with pleasant conversation and a “give and take” mentality, and you’ll do just fine.
There are two articles below. One of them talks about in-person networking but some of the same rules apply to social media networking.
“If you seek to form personal, mutually beneficial connections rather than the comparatively parasitic kinds, networking may seem more palatable to you.”
Keep this in mind both online and off.
OH — and just for fun, read the article below about the Grandmas. Sometimes we really need to spend an extra moment or two on proffraeding. (<– Okay, that’s really not a good example because it would get highlighted as a misspelling, but you get the idea).
Related articles
- Grandmas Are Tagging Themselves ‘Grandmaster Flash’ on Facebook Laura Beck. (cosmopolitan.com)
- Networking is Literally Disgusting. Melissa Dahl. (nymag.com)
Forming a Social Media Success Plan – Step 8
This series started by discussing the 7 steps to a successful social media plan. After a few of the posts, I realized it might be valuable to some to have an understanding of some of the tools I use to make social media less time consuming.
To review, the 7 (now 8) steps to forming a social media plan are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, and Hootsuite).
Hopefully most of the people reading this understand the basic need to have an active presence on at least some social media platforms. But if you’re a small business owner or a solopreneur, you may wonder how you’re going to find the time to add social media to an already full schedule. We’ve talked about consistent publishing and maximizing engagement. While consulting with clients, I’ve suggested that most of them put some content on their social media platforms at least 5 times each week. So, you might question how you’re going to find time to post while also running your business. Here are a few tips.
Forming a Social Media Success Plan – Step 7
There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.
The steps are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).
This week we’ll talk about evaluating your results. We’ll have a short tour of Facebook Insights. As I promised last week, we’ll be going over simple ways to look at results for the average user. If you want to go deeper I’d be glad to work with you one-on-one, but the purpose of this blog is to help the average user with social media, productivity, and administrative tasks.
Forming a Social Media Success Plan – Step 6
This week we’ll be talking about building your tribe. This is a great thing to think about anytime, but especially at the beginning of the year.
There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.
The steps are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).
This week we’ll talk about building your community.
4 Ways to build traffic and likes for your FB page: (more…)
Forming a Social Media Success Plan – Step 5
This week we’ll be talking about creating a publishing plan. This is a great thing to think about anytime, but especially at the beginning of the year.
There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.
The steps are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).
This week we’ll talk about creating a publishing plan.
One of your first questions might be, “Why should I create a publishing plan?” Having a publishing plan in hand will help you: (more…)