Mary Wu, Social Media Consultant

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Thursday Tip – The Why and How of LinkedIn Recommendations

If you’ve done business with a person and are extremely satisfied, you may want to tell the world. There are a number of ways to do this:

  1. You can pick up a megaphone (which will only tell a few neighbors).
  2. You can pick up a phonebook (that might take a while – heck in 2015 it might take a while to FIND a phonebook).
  3. You can post on their Facebook page (which will soon disappear further down on the timeline).
  4. You can post a recommendation on their LinkedIn Page. This will be permanently on their LinkedIn Profile page and easy to find for anyone wanting to use their services.

Click here to go to a page (on LinkedIn) that gives details on how to give a recommendation.

Let’s say you’ve given a colleague a recommendation but there’s something you want to change. Perhaps you’ve done more work with a person and you want to change some details, or maybe you were looking at their profile and noticed that you made a typographical error.

Click here to go to a page (on LinkedIn) that gives details on how to EDIT or REMOVE a recommendation.

NOTE: Olike-elements-glossy-icon_zy7r0hIdn the above link step 1 reads “go to your profile” and step 2 reads “scroll to the recommendations section.” This is missing step 1.5 which is “enter edit your profile mode.” If you go straight to your recommendations without entering “edit” mode you will not be able to edit.

Whether you want to give your colleague some “stars” or a “thumbs up,” LinkedIn is the place to go.



Building Your Business Through Networking Part 2

ID-10066404Part 2 – Before an Event

Determine your brand

How do you want to come across? What impression do you want to give customers and colleagues? This is both easier and more difficult than it sounds. Sometimes you figure out your brand easily and sometimes it comes with a bit more difficulty. Two people I worked with before opening my (virtual) doors were a business coach and a graphic artist. Once you know what image you want to project, the rest comes along naturally.

This can be changed As an example, Yahoo recently made a change to their logo. I’m not suggesting changing things willy-nilly, but don’t keep from starting because you can’t decide on your brand. Start with your basic idea, but remember, things can change so don’t be afraid to get started.

Determine your landing sites

Whether you want people to find you on a website or on a Facebook business page or a simple email address, before you go out to meet people, determine how they will find you when they want your services. As before, these can be changed. You should have some kind of interaction with your website on a regular basis to keep it fresh in the search engines (and you should be interacting with your clients or associates if you have a Facebook page). You should also have a profile on LinkedIn with some contacts in your network. (After you get started and meet more people, you can add to your network).

Determine your description

At almost all networking events, you will be expected to introduce yourself. Sometimes you’ll have 30 seconds, sometimes you’ll have a minute. I’ve even been to one group that allows you to have introductory time without a stopwatch (but they expect you to keep things reasonable). You don’t need to worry about the time limits if practice a 30-second and 60-second introduction in advance. If you visit the same groups regularly, you can talk about a different aspect of your business at each meeting to give people a feeling for the different services you offer.

Have your contact information handy 

Order business cards. You can do this online or from a local vendor (and if you’re in the Naperville area, I have some recommendations).

I’ll confess though, i cheated on this the first time out. I had ordered some business cards but I had also decided to go to a networking event. The cards did not arrive in time, so I went to Office Depot or Staples and purchased some blank business cards. My cards arrived later that day.

The first few times you go out you might be stammering over your 30 second introduction. There might be times you forget your business cards. You may get nervous or flustered or forget some points you wanted to make. But the important thing is that you go out and you meet people. After that, it’s like the label on the shampoo bottle says:


We will continue this topic in the coming weeks, and talk about the meeting, the greeting, and the repeating.

Related articles

Image courtesy of Ambro at FreeDigitalPhotos.net

Tips and Tricks for August

Every month I will be doing a posting on timely tips and tricks.

It’s back to school time. I know people who recently started, some that are starting in a few weeks, and mine are going back next week. But what does this mean for you as a small business owner, entrepreneur, or coach?

$ALES$ That’s right, even if you don’t have kids, or your kids are well before or past the age of school, you can still take advantage of all those school supplies being on sale. You might not think that you need crayons but all those things that you need for your office are on sale. For example, mini staplers that can fit into a middle school locker can also fit in a purse or briefcase. Yesterday I grabbed some notebooks so that when I need to give a client a printout of a report or action plan, I can do so in an organized manner. Unless you have a locked office I’m willing to bet that sometimes your pens wander off your desk.* I plan to hit Target this week with both the family credit card and the business credit card in my pocket.

Sharing contact information for business partners. Did you know you can send someone’s contact to someone else if you have his or her cell phone number? Two different ways I’ve discovered to do this on my Android device are through the “message” app and through the “contact” app. In the “message” app (where you would normally send and receive text messages,) type in the name or the number where you’d like to send the contact. On the side (where you have the “send” arrow,) there is an “attach” (paperclip) button. Click on the paperclip and choose contacts. Search for the contact you wish to send and then select that contact, click “done,” and send the contact. Another option would be to go into your “contact” list, choose a contact, go to the “menu” and click “share namecard via,” choose messaging (or email or the best option), then (if you’ve chosen messaging) enter the name of the recipient. You should be carrying business cards of your power partners with you; but when you don’t have them, this is another way to easily share their information.

Just ask for help. The other day someone asked me how to do something. I didn’t know but told her I’d look into it. For this particular issue, I was fairly certain that someone on my personal Facebook page would know (I tend to know a few geeks.) So I posted the request to Facebook and had an answer within a few hours. I’ve also been known to post questions to virtual assistant groups or other groups I’m in.

Just give help. Last week at a networking event I was near a woman who asked a question about business cards (which was touched on in two of my earlier posts). When I got home, I sent her my posts on business card organization, both part 1 and part 2. Later that week I ran into her at (yet another) networking event whereupon she gave a rather complementary testimonial on how helpful and organized I was. This was well worth the 10 minutes of my time it took to send out an email with some links.

What are your favorite tips and tricks? Please share in the comments.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net.

*In The Hitchhiker’s Guide to the Galaxy, Douglas Adams has a theory that ballpoint pens slip off to their own planet and live (the ballpoint pen equivalent of) the good life. For their sake, I hope it’s true, because the ballpoints never stay on my desk.