Social Media Calendar Plan

• Overview of your business, products, services, market, target audience, and current Internet marketing activities
• Determine the one or two best platforms for your business communications based on your target market and audience
• Help you find your online voice
• Create a publishing plan using the PIC principle: (20% Promotional, 40% Informational, 40% Conversational)
• Help you find the best places to look for content to share with your audience

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