Social Media Calendar Plan
- Overview of your business, products, services, market, target audience, and current Internet marketing activities
- Determine the one or two best platforms for your business communications based on your target market and audience
- Help you find your online voice
- Create a publishing plan using the PIC principle: (20% Promotional, 40% Informational, 40% Conversational)
- Help you find the best places to look for content to share with your audience
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