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Mary Wu, Social Media Consultant

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Facebook Groups – Best Practices but FIRST

Do you have a Facebook Group that you use as part of your business?

Are you getting the engagement and results from that group that you’re looking for?

The next few posts on this page will be a series of tips and tricks on using Facebook Groups in your business

BUT FIRST – I want to tell you a bit about me, and who I am, and why I’m doing this, and why you should be reading this.

I have been in and around and involved in Facebook groups for a while. A friend that manages another group was invited to the first-ever Facebook Communities Summit and invited me along. And my life has not been the same.

Since that summit I’ve been hanging out with the most interesting people – people who have built engaged active communities – and people that know ALL THE THINGS about running Facebook communities. We are always learning from each other, and we are always teaching each other.

I’ve gotten a ride on a rocket ship, I’ve learned things, and for the next few posts I’ll invite you to come and find out what I’ve learned, and how it’s useful to you.

WATCH THIS SPACE

It’s that time of year

For me, it’s the “beginning” of a new semester (I know the semester started a while back — but the first class I’m teaching is on October 14).

I teach the same subjects – but they change ALL THE TIME

But — they don’t change at all.

The technology changes, the “how-tos,” which buttons you push change. The size of images changes frequently, but there are some basics that stay the same.

So — what are the basics? I’ll list 5 things you should be considering when you’re planning your social media activities.

  1. Begin with the end in mind. Whether you’re thinking about a long term strategy or thinking about a 3-minute video, know what action you want your readers/viewers to take after your post. You do not need to do this for every post everywhere – but you should have an idea where you’re leading your readers. (pssst stay tuned I’ll show a great example later.)
  2. Know WHO you are talking to. Figure out who your ideal client is and make sure you are directing your information to that person. Knowing your ideal client not only helps with your messaging, but it also helps you determine where your message needs to be (for instance, if you’re product is an anti-aging cream you’re not needing to spend time and effort on Tik Tok)
  3. Be YOU. There are “experts” out there that want to train people to do social media the “one right way.” But the great thing about people is that we’re a mixed-up bag of different personalities and styles and ideas. Let YOU shine through — people do business with people they know, like, and trust. Be yourself and your people will find you. (Okay – they won’t find you if you’re locked in a house and not posting or commenting or networking — but you get the idea).
  4. Stay focussed. Getting clients and referral partners on social media is a marathon, not a sprint. If you’ve done a Facebook Live once a week for a month — don’t give up if you don’t have thousands of followers. Be persistent (but if you need to, you can always check with someone you trust to see if you need to make adjustments).
  5. Know your limits. Make sure you are actively engaged with others on your chosen platform. If you are a business owner and you actually have, like work to do, you can’t be on every platform. So make sure you follow #2 above – find your platform – and engage with the people you want to attract.

Oh – and remember what I said above about knowing the actions you want people to take. WELL!!!!!!!!!! I will be teaching classes in October and November so if you need to know more about social media, LinkedIn, Facebook groups, Mailchimp, or Instagram, check out the following link. I’m doing 5 classes and each is $39

CLICK HERE FOR MORE INFORMATION ABOUT ENTREPRENEUR TRAINING AT JOLIET JUNIOR COLLEGE

My classroom will not look like this — but the information will still be great.

LinkedIn Above the Fold

I love LinkedIn 

That’s not a secret – while I do education on all of the social media platforms, LinkedIn is the one that I favor for myself and my business. 

When a group asks me to do a short presentation on LinkedIn I’ll often opt for a presentation about the part of LinkedIn that appears “above the fold.” 

For those of you that are old enough to remember newspapers – “back in the day” newspapers would sell themselves based on what was on the top half of the first page of the paper. Interest had to be grabbed by someone walking past a newsstand or a newspaper vending machine based on what someone could see in a few seconds glance. 

There are 4 major sections of LinkedIn that can be seen “above the fold” and is someone is just glancing at your LinkedIn profile, whether it’s a potential client or employer, you want to grab their interest in this section of LinkedIn. 

The four most visible sections of your LinkedIn profile are the 

  • Images (both the profile and the background) 
  • Headline (120 or 220 characters of pure gold — read on to find out how to get an extra 100 characters here) 
  • Summary
  • Media

We’ll take these items one at a time. 

IMAGES 

There are two “images” at the top of your LinkedIn page. Your profile photo and your banner photo. 

For your profile image — use a CURRENT professional looking image. You want something with solid colors and a solid background. This is worth hiring a professional photographer – or looking around for someone offering headshots. If you are planning to meet a client or potential employer you want them to be able to recognize you from this photograph. 

For your banner photo, you can have a little more fun. This is an area where you can show something specific to your business — but be warned – views are subject to change at any time, so you may either want to play to keep an eye on this and update when necessary, or you may want to keep things simple, general, and without important points along the top, bottom, or sides of the banner. 

HEADLINE

After your name, there is a section you can edit for your headline. This is important because it shows up EVERYWHERE — when you make a post on LinkedIn it shows up – if you comment on someone’s post or article it shows up – and it even shows up in search engine results.

Here’s the deal — you have 120 characters 
OR — you have 220 characters. 

At last check – if you edited this on a desktop or laptop you were awarded 120 characters, but if you edited this on a PHONE you got 220 characters. 

Typically when I’m editing anything I’ll use a desktop (insert “ok boomer” here). I like the keyboard, BUT — editing my headline — that’s the one time I’ll go out of my way to use my phone. 

It’s not many characters — so try to make good use of it. 

SUMMARY 

The summary has a lot more characters than the headline. You might be tempted to use all the words and say many things but I’d caution you to remember that sometimes people are busy — so make sure you hit the top points that you’d like to make early on in the summary. You can then go on to be more detailed – but make sure you grab their interest right away. Also – MAKE SURE TO PUT YOUR CONTACT INFORMATION IN YOUR SUMMARY. If someone really wants to find you – give them many ways they can do that. 

You’ll want to use this section to tell people 

  • What you are
  • Who you help
  • How you make their life better
  • Proof that you are credible (feel free to add some of that proof to the “media” section) 

MEDIA 

You can add just about anything to the media section. Some examples:

  • Speaker sheet
  • Video from a presentation
  • Link to your podcast or book or website or Facebook group or 
  • Slideshow from a presentation

As of this writing (January 2020) you can use the following formats in the media section:

Adobe PDF (.pdf)
Microsoft PowerPoint (.ppt/.pps/.pptx/.ppsx/.pot/.potx)
Microsoft Word (.doc/.docx/.rtf)
.jpg/.jpeg
.png
.gif – this doesn’t support animation, however the first frame will be extracted

Important:

The file size may not exceed 100 MB.
The page limit is 300 with a 1 million word count limit
The maximum resolution for images in 120 megapixels.

If you’re looking at these instructions and it’s not making sense, GO TO THIS LINK to find out what LinkedIn says about media files. 

You can not currently upload video – but as of this writing, LinkedIn seems to allow you to link to a YouTube video. 

SUMMARY

(whoops I already used that) 

IN CONCLUSION 

LinkedIn is a powerful platform for getting connected (and staying connected) to your contacts. 

If you’re interested in learning more about LinkedIn – ask me about upcoming classes or workshops. I hold classes at local colleges, local libraries, and through my own online platform.  

Protected: Leverage Your LinkedIn

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Protected: Facebook Groups As a Funnel

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Protected: LinkedIn for Job Seekers

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Protected: Class Notes: Social Media for your Business

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Protected: LinkedIn for your Business

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4 Simple Steps to LinkedIn Success

4 Simple Steps to LinkedIn Success

(Actually — 16)

DAILY

Take these steps every day to stay top of mind with your colleagues.

  1. Review your notifications. Did anyone comment on your posts? Does someone have a birthday coming up that you’d like to acknowledge? Does a connection have a new job you want to congratulate them on?
  2. Check timeline
    1. comment on posts or articles
    2. Share an update
  3. Check your messaging
  4. Check invitations (connection requests)

 

WEEKLY

Take these steps each week to showcase your expertise and solidify your brand.

  1. Post (an article, an update, an interactive question)
  2. Visit your groups
  3. Reach out to a current or former client, colleague, customer, or classmate
  4. Promote a product, service, or event

MONTHLY

Take these steps each month to deepen your connections.

  1. Save your connections to a spreadsheet
  2. Write one recommendation and request one recommendation
  3. Plan next month’s articles
  4. Review your new acquaintances and decide if there are new people to connect with (remember to send a message with a connection request)

YEARLY

Take these steps at least once per year to make sure your overall profile is up-to-date.

  1. Review your profile
    1. Your photo
    2. Your headline
    3. Your summary
      (do these items still reflect what you’d like to profile on LinkedIn)
  2. Review connections (do you need to add some or remove some)
  3. Review groups
  4. Review the media in your summary

 

How to add an Admin to your Facebook Business Page

Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.

If, however, you want to have someone else manage your Facebook business page, here’s how to do that.

Once you have your Facebook page set up, go to your business page and click on settings.

fbprofilesettings

You’ll get to another page and you’ll click on Page Roles.

fbprofilepageroles

And from here you can add anyone to your page as long as they are a “friend” of your personal profile.

faprofileaddadmin

You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.

NOW – you can sit back, relax, and outsource your Facebook page management.

happy young woman relax at home on sofa in bright living room and watching tv

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