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How to add an Admin to your Facebook Business Page
Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.
If, however, you want to have someone else manage your Facebook business page, here’s how to do that.
Once you have your Facebook page set up, go to your business page and click on settings.
You’ll get to another page and you’ll click on Page Roles.
And from here you can add anyone to your page as long as they are a “friend” of your personal profile.
You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.
NOW – you can sit back, relax, and outsource your Facebook page management.
Outsourcing: A Worthy Investment
During the past two posts I might have convinced you to think about looking for some help. You might call people, get some quotes for some assistance, and then have sticker shock (especially if you have not had contractors working for you).
A few things to keep in mind. (more…)
Outsourcing: How to find help for your business
In a previous post, I’ve suggested you find people to help you with tasks that don’t fall within your strong skills. You might note that nobody can do your job as well as you can. Nobody can love your business as much as you do. Nobody can understand your business to the same degree.
That’s probably true. If you decide to hire someone to help you with some of your work, you might need to spend MORE time upfront training that person (but I don’t have the time).
In the Related Articles Section I have included an article titled The 6th Realization of Rich People — R.O.T.I. — Return on Time Investment. Following is an excerpt from that article …
A professor in one of my business classes taught me that “when trying to decide whether to delegate something to someone else or to do something yourself you should use the 30 to 1 rule.”
That is, that if it was a daily task that took a skilled person like yourself five minute to complete, you should plan to spend at least 150 minutes (5 minutes multiplied by 30) instructing the subordinate on how to complete the same task.
Now the 150 minutes shouldn’t all be done at one time and could be spread over a few months as you help the subordinate master the task.”
He then explained the math behind it.
“If a task were to take you personally 5 minutes a day for 250 days in a working year then that means you would spend 1250 minutes per year on that task.
Rather than doing that however, if you decided to spend 150 minutes training someone to do that 5-minute task and they instead did that task for you then that would give you an annual savings of 1100 minutes per year.”
Think about it just for a minute …
If you spent some time, up front, training someone to do a task for you, what would you do with the extra time that you found? (more…)
Outsourcing: How to “Let it Go”
Copyrights probably forbid me from adding the lyrics, but I’m sure if I use the phrase “Let it Go” and suggest you think about recent Disney movies — well the song will be stuck in your head (see below).
I’ve written about outsourcing in the past (see Related Articles), but I think this is a good time for areview.
Today we’ll talk about why to outsource, next time we’ll talk about finding good people to work with, and after that, we’ll talk about costs.
Most of my readers are busy solopreneurs or small business owners, and most of then can define their life using one word — BUSY!!!
I know the feeling. Somewhat overwhelmed, somewhat confused (what do I do NEXT).
5 Days of Celebrating Small Business #4
May 4-8 2015 is National Small Business Week. 
I’m going to mark this occasion by posting some business tips (for small businesses) and articles each day geared toward small businesses.
Thanks and giving all year long. Another tip from my own archives. Some tips for thanking your clients.
Be specific. At a minimum, send out a note that says, “Thank you for your business this year.” But for special clients, if you’ve got the time, you can be more specific. “Thank you for allowing me to work on your project. I enjoyed learning more about Acme Widgets.“- Give a social shout out. If you have a client or service provider you’ve enjoyed working with, it’s a good idea to send them a note of thanks. It’s a GREAT idea to put that note of thanks in public view, whether through a shout out on their Facebook page or a testimonial on their LinkedIn page. If you do send a specific thank you note, be sure to let the person know they are welcome to use that information on their website or on LinkedIn. Give them permission to quote you in advance.
- Pass it along. If you have a service provider that has gone above and beyond for you, or if someone you know is always willing to help out or give just a little extra, don’t keep that secret to yourself. Your colleagues or friends might also be able to use their services.
- Go old school. Often it’s fairly simple to toss off an electronic thank you. Written thank you notes are even more appreciated. We all have mailboxes full of bills and junk mail. Send someone something that will brighten their day.
- Be authentic. When it comes time to send a thank you, be authentic. Your thank you note will mean more if it’s honest and heartfelt.
Related articles
- 10 Ways to Say ‘Thank You,’ Kara Ohngren (entrepreneur.com)
- How to Tap the Power of ‘Thank You,’ Joey Faucette (entrepreneur.com)
Related songs
- An Attitude of Gratitude, Jimmy Buffett (youtube.com)
Image courtesy of Naypong at FreeDigitalPhotos.net
5 Days of Celebrating Small Business #3
May 4-8 2015 is National Small Business Week.
I’m going to mark this occasion by posting some business tips (for small businesses) and articles each day geared toward small businesses.
Delegating. Today another tip from my own archives, how to find a relialble service provider.
Here are three tips that should help you whether you’re looking for a plumber, a lawyer, or a virtual assistant:
- Just ask. Ask everybody you know. Ask your friends, ask your neighbors, post a request to Facebook. Rest assured, if you don’t know somebody, you know somebody that knows somebody.
- Do background checks. I’m not talking about the background checks that go with hiring bank employees or Sunday School teachers*. But if you do a Google search on a name, look at a service like Angie’s List, or look at a person’s profile on LinkedIn. Not only will this give you an idea of their professional persona, you can see if you have any common connections.
- Interview. Most reliable service providers, in any area, are more than willing to sit down and talk to you for some amount of time for free (or at a greatly reduced rate) so that you can see if a working relationship is possible. You can use Skype or other services to “interview” someone virtually.
I honestly can’t think of a single time I’ve made a decision based solely on cost that I’ve been happy with that choice. On the other hand, I’ve often been happy with work done by people that have come with strong personal referrals.
Related articles
- Making the most of LinkedIn (careeractually.com)
Top Three Things to do on LinkedIn This Week
As a Virtual Assistant, I help a number of clients with social media communication. I spend a lot of time on Facebook and other platforms like Twitter and Pinterest and Google+. While I spend fewer hours per week on LinkedIn, I find that LinkedIn has values that are not offered on the other social media sites. Some examples are:
- E-introductions. More than once I’ve referred to someone’s LinkedIn Profile when I was looking for that “just right” turn of a phrase for a virtual introduction.
- Memory jogging. Have you ever had that person that you met once at a networking event six months ago contacts you interested in your services? And you realize that you don’t remember them at all? If you take a quick at their LinkedIn profile, you’ll find out who they are, what they’re doing, and you’ll even (more often than not) get a picture to go along with it.
- Background Checks. Have you ever gotten a tip about someone who is “great” at “something.” You can look up the person on LinkedIn, find their history, read their recommendations, and see if you have any common connections.
- Search. If you’re looking for a service and type in the proper search term (and then narrow things down) you might have luck finding a service provider. Just today someone I know was looking for someone to do mold removal – I found a local contractor who had 3 people in common with me.
So – what THREE THINGS should you do on LinkedIn THIS WEEK?
- Make sure your profile photo is up to date and recognizable. If you’ve still got the same selfie that you took when you first signed up for LinkedIn in 2009, it’s time to update (consider a professional profile photo).
- Make sure your summary is clear, current, and concise (in case anyone wants to use it to e-introduce you to someone.)
- ASK for (and give) recommendations. Request recommendations from former employers, current customers, or anyone you’ve done business with. And look for a person or two that has done great work for you, whether it be a lawyer, an insurance agent, a virtual assistant, or a mold removal service.
LinkedIn might not be the platform you spend the most time on, but it might be the platform you spend the most valuable time on.
Tips and Tricks for January
Every month or two I will be doing a posting on timely tips and tricks. For the most part these will be guided by the questions I run across from clients or while networking. In other words, if I have to dig out information, I’ll pass it along instead of having others need to look up the same information.
LinkedIn Recommendations. While helping a client update her LinkedIn profile, I ran across an article about getting and using LinkedIn recommendations. The link to the article is in the “Related Articles” section. While this article is mostly focused on people in the job market, many points are the same as for a solopreneur asking clients for LinkedIn Recommendations, especially #6 (reach out personally when you ask for a recommendation) and #7 (only ask those who truly know your work.) This emphasizes what was said in my post on finding your social media voice. Be authentic and consistent.
Forming a Social Media Success Plan – Step 8
This series started by discussing the 7 steps to a successful social media plan. After a few of the posts, I realized it might be valuable to some to have an understanding of some of the tools I use to make social media less time consuming.
To review, the 7 (now 8) steps to forming a social media plan are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, and Hootsuite).
Hopefully most of the people reading this understand the basic need to have an active presence on at least some social media platforms. But if you’re a small business owner or a solopreneur, you may wonder how you’re going to find the time to add social media to an already full schedule. We’ve talked about consistent publishing and maximizing engagement. While consulting with clients, I’ve suggested that most of them put some content on their social media platforms at least 5 times each week. So, you might question how you’re going to find time to post while also running your business. Here are a few tips.
Forming a Social Media Success Plan – Step 7
There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.
The steps are:
- Create a Vision
- Set Strategic Goals
- Find Your Social Media Voice (Persona)
- Build Your Social Media Platform
- Create a Publishing Plan
- Build Your Tribe (Community)
- Evaluate Your Results
- (Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).
This week we’ll talk about evaluating your results. We’ll have a short tour of Facebook Insights. As I promised last week, we’ll be going over simple ways to look at results for the average user. If you want to go deeper I’d be glad to work with you one-on-one, but the purpose of this blog is to help the average user with social media, productivity, and administrative tasks.