4 Simple Steps to LinkedIn Success
(Actually — 16)
Take these steps every day to stay top of mind with your colleagues.
- Review your notifications. Did anyone comment on your posts? Does someone have a birthday coming up that you’d like to acknowledge? Does a connection have a new job you want to congratulate them on?
- Check timeline
- comment on posts or articles
- Share an update
- Check your messaging
- Check invitations (connection requests)
Take these steps each week to showcase your expertise and solidify your brand.
- Post (an article, an update, an interactive question)
- Visit your groups
- Reach out to a current or former client, colleague, customer, or classmate
- Promote a product, service, or event
Take these steps each month to deepen your connections.
- Save your connections to a spreadsheet
- Write one recommendation and request one recommendation
- Plan next month’s articles
- Review your new acquaintances and decide if there are new people to connect with (remember to send a message with a connection request)
Take these steps at least once per year to make sure your overall profile is up-to-date.
- Review your profile
- Your photo
- Your headline
- Your summary
(do these items still reflect what you’d like to profile on LinkedIn)
- Review connections (do you need to add some or remove some)
- Review groups
- Review the media in your summary
Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.
If, however, you want to have someone else manage your Facebook business page, here’s how to do that.
Once you have your Facebook page set up, go to your business page and click on settings.
You’ll get to another page and you’ll click on Page Roles.
And from here you can add anyone to your page as long as they are a “friend” of your personal profile.
You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.
NOW – you can sit back, relax, and outsource your Facebook page management.
During the past two posts I might have convinced you to think about looking for some help. You might call people, get some quotes for some assistance, and then have sticker shock (especially if you have not had contractors working for you).
A few things to keep in mind. (more…)