For me, it’s the “beginning” of a new semester (I know the semester started a while back — but the first class I’m teaching is on October 14).
I teach the same subjects – but they change ALL THE TIME
But — they don’t change at all.
The technology changes, the “how-tos,” which buttons you push change. The size of images changes frequently, but there are some basics that stay the same.
So — what are the basics? I’ll list 5 things you should be considering when you’re planning your social media activities.
Begin with the end in mind. Whether you’re thinking about a long term strategy or thinking about a 3-minute video, know what action you want your readers/viewers to take after your post. You do not need to do this for every post everywhere – but you should have an idea where you’re leading your readers. (pssst stay tuned I’ll show a great example later.)
Know WHO you are talking to. Figure out who your ideal client is and make sure you are directing your information to that person. Knowing your ideal client not only helps with your messaging, but it also helps you determine where your message needs to be (for instance, if you’re product is an anti-aging cream you’re not needing to spend time and effort on Tik Tok)
Be YOU. There are “experts” out there that want to train people to do social media the “one right way.” But the great thing about people is that we’re a mixed-up bag of different personalities and styles and ideas. Let YOU shine through — people do business with people they know, like, and trust. Be yourself and your people will find you. (Okay – they won’t find you if you’re locked in a house and not posting or commenting or networking — but you get the idea).
Stay focussed. Getting clients and referral partners on social media is a marathon, not a sprint. If you’ve done a Facebook Live once a week for a month — don’t give up if you don’t have thousands of followers. Be persistent (but if you need to, you can always check with someone you trust to see if you need to make adjustments).
Know your limits. Make sure you are actively engaged with others on your chosen platform. If you are a business owner and you actually have, like work to do, you can’t be on every platform. So make sure you follow #2 above – find your platform – and engage with the people you want to attract.
Oh – and remember what I said above about knowing the actions you want people to take. WELL!!!!!!!!!! I will be teaching classes in October and November so if you need to know more about social media, LinkedIn, Facebook groups, Mailchimp, or Instagram, check out the following link. I’m doing 5 classes and each is $39
That’s not a secret – while I do education on all of the social media platforms, LinkedIn is the one that I favor for myself and my business.
When a group asks me to do a short presentation on LinkedIn I’ll often opt for a presentation about the part of LinkedIn that appears “above the fold.”
For those of you that are old enough to remember newspapers – “back in the day” newspapers would sell themselves based on what was on the top half of the first page of the paper. Interest had to be grabbed by someone walking past a newsstand or a newspaper vending machine based on what someone could see in a few seconds glance.
There are 4 major sections of LinkedIn that can be seen “above the fold” and is someone is just glancing at your LinkedIn profile, whether it’s a potential client or employer, you want to grab their interest in this section of LinkedIn.
The four most visible sections of your LinkedIn profile are the
Images (both the profile and the background)
Headline (120 or 220 characters of pure gold — read on to find out how to get an extra 100 characters here)
We’ll take these items one at a time.
There are two “images” at the top of your LinkedIn page. Your profile photo and your banner photo.
For your profile image — use a CURRENT professional looking image. You want something with solid colors and a solid background. This is worth hiring a professional photographer – or looking around for someone offering headshots. If you are planning to meet a client or potential employer you want them to be able to recognize you from this photograph.
For your banner photo, you can have a little more fun. This is an area where you can show something specific to your business — but be warned – views are subject to change at any time, so you may either want to play to keep an eye on this and update when necessary, or you may want to keep things simple, general, and without important points along the top, bottom, or sides of the banner.
After your name, there is a section you can edit for your headline. This is important because it shows up EVERYWHERE — when you make a post on LinkedIn it shows up – if you comment on someone’s post or article it shows up – and it even shows up in search engine results.
Here’s the deal — you have 120 characters OR — you have 220 characters.
At last check – if you edited this on a desktop or laptop you were awarded 120 characters, but if you edited this on a PHONE you got 220 characters.
Typically when I’m editing anything I’ll use a desktop (insert “ok boomer” here). I like the keyboard, BUT — editing my headline — that’s the one time I’ll go out of my way to use my phone.
It’s not many characters — so try to make good use of it.
The summary has a lot more characters than the headline. You might be tempted to use all the words and say many things but I’d caution you to remember that sometimes people are busy — so make sure you hit the top points that you’d like to make early on in the summary. You can then go on to be more detailed – but make sure you grab their interest right away. Also – MAKE SURE TO PUT YOUR CONTACT INFORMATION IN YOUR SUMMARY. If someone really wants to find you – give them many ways they can do that.
You’ll want to use this section to tell people
What you are
Who you help
How you make their life better
Proof that you are credible (feel free to add some of that proof to the “media” section)
You can add just about anything to the media section. Some examples:
Video from a presentation
Link to your podcast or book or website or Facebook group or
Slideshow from a presentation
As of this writing (January 2020) you can use the following formats in the media section:
Adobe PDF (.pdf) Microsoft PowerPoint (.ppt/.pps/.pptx/.ppsx/.pot/.potx) Microsoft Word (.doc/.docx/.rtf) .jpg/.jpeg .png .gif – this doesn’t support animation, however the first frame will be extracted
The file size may not exceed 100 MB. The page limit is 300 with a 1 million word count limit The maximum resolution for images in 120 megapixels.
If you’re looking at these instructions and it’s not making sense, GO TO THIS LINK to find out what LinkedIn says about media files.
You can not currently upload video – but as of this writing, LinkedIn seems to allow you to link to a YouTube video.
(whoops I already used that)
LinkedIn is a powerful platform for getting connected (and staying connected) to your contacts.
If you’re interested in learning more about LinkedIn – ask me about upcoming classes or workshops. I hold classes at local colleges, local libraries, and through my own online platform.