Social media is my passion. I love helping clients connect through the virtual world.

Most people that I’ve talked to at workshops, networking groups, or while consulting have heard me mention the 80/20 rule, meaning 80% of content in your blogs, newsletters, and social media posts should be interesting content and only 20% should be promotional.

You may ask WHY? (You may not be asking this, you may just trust me and that’s cool.) 

One QUICK reason (this is a Tuesday Tip so I like to keep it under 200 words total) is that people want to do business with people they know, like, and trust. Having 80% of your content as interesting content gives your clients (and potential clients) a chance to get to know a bit about you so when you do mention your offers/classes/packages/promotions they will feel comfortable enough to take the plunge with you.

What does the 80% consist of?

• Quotes & memes help people know who your influences are.
• Humorous postings show people your fun side.
• Informational articles show you are knowledgeable and follow current information.
• Asking interactive questions encourages engagement.

There are many ways to build relationships – even virtually.

“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net

*Tuesday Tips are typically short, sweet, and to the point. A quick read and then back to your day.