Over the next few weeks, we’ll be discussing email in detail. By the end of this series, you should be able to start up a list and keep it running. Here are the items we’ll be addressing:
- Build your list — define your target email audience.
- Create Freebie Offer
- Create your sign up form
- Remember CAN-Spam
- Set up your program
- Create your email
- Test and Track
Remember your HOMEWORK from the previous post in this series? (I’m pretty sure you haven’t done it yet, so you can do it now). I suggested that you think about your email prospects and their challenges, frustrations, pain points, aspirations, hopes, and dreams.
Find something they need that also showcases your products or services. Here’s a list from the Hubspot article listed below:
- Webinars (Live & Archived)
- Industry Case Studies
- New Industry Research
- Free Tools
- Free Trials
- Product Demos
As you can see, that’s quite a few ideas. I’ll give some examples from some people that I know.
Evie Burke at One Insight Closer offers a PDF of her Priority Insight Tool. I’ve gone back to this tool quite a few times when I’ve gotten overloaded.
Beth Majerszky at Simply Be Coaching and Retreats offers 7 days of audios and activities to help you be open to more joy.
Michelle Smith at Z and B Consulting offers a video training for helping you find your target market. (If you don’t know your target market, checking that out will help you determine who you are looking for as a client).
Different people with different ideal clients and different offers. But the offers are meant to entice people to sign up for their list.
Do you need help determining your free offer or your ideal client? Set up a meeting with me if you need a hand.
Do you have any specific questions about or challenges based on email? Leave a note in the comments.
- How to Create Marketing Offers that Don’t Fall Flat. (hubspot.com)
- 5 Tips for Running Successful Social Media Campaigns. (socialmediaexaminer.com)