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Yearly Archives: 2015
Of all the social media platforms, Facebook has the highest traffic. While it might not be the best for every business, it is a standard.
If, however, you want to have someone else manage your Facebook business page, here’s how to do that.
Once you have your Facebook page set up, go to your business page and click on settings.
You’ll get to another page and you’ll click on Page Roles.
And from here you can add anyone to your page as long as they are a “friend” of your personal profile.
You can add an Admin, Editor, Moderator, Advertiser, or Analyst. If you go to the Facebook help center, you can see what each role is able to do.
NOW – you can sit back, relax, and outsource your Facebook page management.
During the past two posts I might have convinced you to think about looking for some help. You might call people, get some quotes for some assistance, and then have sticker shock (especially if you have not had contractors working for you).
A few things to keep in mind. (more…)
Copyrights probably forbid me from adding the lyrics, but I’m sure if I use the phrase “Let it Go” and suggest you think about recent Disney movies — well the song will be stuck in your head (see below).
I’ve written about outsourcing in the past (see Related Articles), but I think this is a good time for areview.
Today we’ll talk about why to outsource, next time we’ll talk about finding good people to work with, and after that, we’ll talk about costs.
Most of my readers are busy solopreneurs or small business owners, and most of then can define their life using one word — BUSY!!!
I know the feeling. Somewhat overwhelmed, somewhat confused (what do I do NEXT).
An email in box seems innocent enough. It’s just bits and bytes in a digital format that you look at a few times a day to see if anything important has popped up.
- BUT — did you ever open your inbox and realize that you haven’t really cleaned it in a while (like years)?
- Did you ever open your inbox and realize you have no clue how to prioritize, not the 50 new messages you’ve received today, but the 50 new messages you’ve received today plus the 50 new you’ve received each day for the last 50 days?
Sometimes it’s hard to figure out how to muddle through way too many messages.
One idea (developed by Merlin Mann) that has taken hold over the past few years is Inbox Zero:
Inbox Zero is a rigorous approach to email management aimed at keeping the inbox empty — or almost empty — at all times. Inbox Zero was developed by productivity expert Merlin Mann.
- Limit the time you spend reading email. Check email a few times a day (for longer periods of time) instead of many times a day. Perhaps pick 3 or 4 times a day you’ll just muddle through your mail instead of checking every 5 minutes. (Though I’ll admit to doing that at times – perhaps if a friend has run off to the hospital because a new grand-baby is about to appear).
- Turn off notifications. Even if you don’t instantly jump to check what’s happening when you hear a “ding” or a “buzz,” you are still slightly distracted by it.
- Your Inbox is NOT your To-Do list. You can make a separate folder for ToDo – or “Items Needing Action,” but don’t keep these “front and center”
- Touch it once. Many organizational gurus suggest “touching it once” for paper that comes into your home (file it or toss it or act on it). The same works for electronic communication. Look at it and decide where it needs to go. If it’s something that needs to go on your schedule, put it on your calendar and delete the email.
- User folders. Using filters you can create folders, and send mail from certain parties directly to a folder. In Gmail (and I assume in other email applications), if you have a folder with something “new” in it, you can look at it when you have the time.
- Don’t use folders. One suggestion I’ve run across is to only use “inbox,” “trash,” “draft,” “sent,” and “archive.” With current search engines, you’re often able to find a message if you can use the proper search parameters.
(Yes – I know that’s the exact opposite of what I said above – but your mileage may vary on any of these points, so take what works and leave the rest).
- Make subject lines clear. This helps if you’re looking for something later, because it makes things easier to identify.
- PICK UP THE PHONE. Sometimes you can be more productive by spending a few minutes talking to someone than going back and forth by email.
- Print – or print to PDF. For myself, for information I need to retain from clients, I will “print” an email to PDF, and save the email in my client folder. Sometimes that’s the best place for me to find it.
- Kill ’em while you’re killing time. Two years ago Gmail rolled out the tabs. (I wrote this at the time about the Gmail changes). I love the “new” (is it “new” if it’s two years old?) Gmail tabs, but sometimes I ignore things in my tabs. Sometimes you really need to go through and remove things, but this is great use for down time, for instance while you’re in the cell phone lot at the airport or while you’re waiting in line at the DMV.
- Inbox Zero action based email (The original 43 Folders Series). Merlin Mann (43folders.com)
(NO — I have not read all 17 (or so) articles attached to this.)
- Taming email communications – part 1. Michael Keithley (gtdforcios.com)
- Taming email communications – part 2. Michael Keithley (gtdforcios.com)
- Taming email communications – part 3. Michael Keithley (gtdforcios.com)
- 5 Tricks to Finally Achieve Inbox Zero. Zoe Fox (mashable.com)
- Q&A The Gmail changes. Mary Wu (marywuva.com)In the interest of equal time …
- 5 Reasons Why You Shouldn’t Aim for Inbox Zero. Natasha Burton, Levo League (fastcompany.com)
Backstory – for a few years I was a La Leche League leader. During training it was oft repeated that we needed to meet people where they were and help them as was best for them (meaning, no matter how much you wanted to tell someone “THE ONE RIGHT WAY” to do something, you needed to remember that there really isn’t one right way for most things).
I try to continue to live that (and I hope I do) but DANG it – sometimes there IS “one right way” to do something.
- Did you know that there are 1.44 *BILLION* (that’s billion with a B people) on Facebook?
- Did you know that on averagem Smartphone users check Facebook about times per day?
- Did you know there’s an incredibly EASY way for you to have your friends find your business page?
First, you need to have a Facebook business page. Once you have that, you can go into your personal Facebook profile and edit it so that your business page can be easily accessed from your personal page.
After that, all your “real-life” friends can actually FIND your Facebook business page.
SOCIAL TIP: One consultant I know didn’t do this UNTIL after she had a strong Facebook publishing plan and a month’s worth of posts. Then she invited not only her clients and prospects to “like” her page, she also invited her family and friends to “like” her page. Now, in addition to getting referrals from her business associates, she also gets referrals from her college classmates, neighbors, and former coworkers.
- 9 Tips for Integrating your Facebook Page with your Facebook Profile. Andrea Vahl (socialmediaexaminer.com)
“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net
Some people that read this blog have school kids and look at this as an opportunity to start spending more time on their business. Some people reading this might go “OH DARN” that means traffic …
But most small businesses forget one really special event at this time of the year.
BACK TO SCHOOL $ALE$
That’s right, even if you don’t have kids, or your kids are well before or past the age of school, you can still take advantage of all those school supplies being on sale. There might be some back to school items you don’t need, but most “office” supplies are covered in the back to school sales. For example, mini staplers that can fit into a middle school locker can also fit in a purse or briefcase. Unless you have a locked office, I’m willing to bet that sometimes your pens wander off your desk. (Okay – even if you’re the only one that touches your desk I’m still willing to bet ballpoint pens disappear – see note below*). Every time I give a client a report or a contract, I put it in a two pocket folder. I rarely pay retail for those (they are either $0.10 or $0.15 during August). I know some consultants (I’m looking at YOU Michelle Smith at Z & B consulting) that often make use of colored markers and easel pads. Even if you don’t explore every sales flyer to find the “best” deals, you can’t walk down a school (office) supply aisle at this time of year without deals jumping off the shelf at you.
“Tips” image courtesy of Stuart Miles at FreeDigitalPhotos.net
*In The Hitchhiker’s Guide to the Galaxy, Douglas Adams has a theory that ballpoint pens slip off to their own planet and live (the ballpoint pen equivalent of) the good life. For their sake, I hope it’s true, because the ballpoints never stay on my desk.