One goal in my business (and my life) is to be a resource to people. I truly enjoy finding ways to help other people out. One way to be of assistance is to help people find the right resource providers or joint venture partners. For some time I struggled with the right format for making introductions between people until I hit upon a article at Forbes.com titled “How to Make the Perfect Email Introduction” (see “Related Article” section.) This article describes a basic template for introducing two people via email.
There is one point that the article misses, which I’d like to add. BEFORE doing an e-introduction, double check with both parties that they are willing to “meet” a new person.
This is a very valuable way of allowing two people to meet because you can describe in detail why you think they would be able to connect, they will both have each others email address, and they both have a common connection.
People are most likely to do business with people that they know, like, and trust. But if someone cannot find a person they know, they may feel a bit more at ease working with someone that comes with a strong common connection.
How to Make the Perfect Email Introduction. Andy Ellwood. (forbes.com)