Mary Wu, Virtual Assistant

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Monthly Archives: January 2014

Tips and Tricks for January

Every month or two I will be doing a posting on timely tips and tricks. For the most part these will be guided by the questions I run across from clients or while networking. In other words, if I have to dig out information, I’ll pass it along instead of having others need to look up the same information.

LinkedIn Recommendations. While helping a client update her LinkedIn profile, I ran across an article about getting and using LinkedIn recommendations. The link to the article is in the “Related Articles” section. While this article is mostly focused on people in the job market, many points are the same as for a solopreneur asking clients for LinkedIn Recommendations, especially #6 (reach out personally when you ask for a recommendation) and #7 (only ask those who truly know your work.) This emphasizes what was said in my post on finding your social media voice. Be authentic and consistent.

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Forming a Social Media Success Plan – Step 8

Tools in the pocketThis series started by discussing the 7 steps to a successful social media plan. After a few of the posts, I realized it might be valuable to some to have an understanding of some of the tools I use to make social media less time consuming.

To review, the 7 (now 8) steps to forming a social media plan are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results
  8. (Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, and Hootsuite).

Hopefully most of the people reading this understand the basic need to have an active presence on at least some social media platforms. But if you’re a small business owner or a solopreneur, you may wonder how you’re going to find the time to add social media to an already full schedule. We’ve talked about consistent publishing and maximizing engagement. While consulting with clients, I’ve suggested that most of them put some content on their social media platforms at least 5 times each week. So, you might question how you’re going to find time to post while also running your business. Here are a few tips.

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Forming a Social Media Success Plan – Step 7

Secretary And Boss Discussing There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results
  8. (Yes, I said there are 7 steps, but I’m going to be doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).

This week we’ll talk about evaluating your results. We’ll have a short tour of Facebook Insights. As I promised last week, we’ll be going over simple ways to look at results for the average user. If you want to go deeper I’d be glad to work with you one-on-one, but the purpose of this blog is to help the average user with social media, productivity, and administrative tasks.

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Forming a Social Media Success Plan – Step 6

businessman and social network structure This week we’ll be talking about building your tribe. This is a great thing to think about anytime, but especially at the beginning of the year.

There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results
  8. (Yes, I said there are 7 steps, but I’m going to doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).

This week we’ll talk about building your community.

4 Ways to build traffic and likes for your FB page: (more…)

Forming a Social Media Success Plan – Step 5

Secretary And Boss Discussing This week we’ll be talking about creating a publishing plan. This is a great thing to think about anytime, but especially at the beginning of the year.

There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results
  8. (Yes, I said there are 7 steps, but I’m going to doing 8 posts and #8 will be a summary of tools of the trade – stay tuned to find out about useful things like Buffer, Hootsuite, and others).

This week we’ll talk about creating a publishing plan.

One of your first questions might be, “Why should I create a publishing plan?” Having a publishing plan in hand will help you: (more…)