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Mary Wu, Social Media Consultant

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Monthly Archives: December 2013

Forming a Social Media Success Plan – Step 4

December 27, 2013 9:06 am / 4 Comments on Forming a Social Media Success Plan – Step 4

Social Media Computer Key Showing Online CommunityThere are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results

This week we’ll talk about building your platform. Facebook will be used as an example, but most points apply to all platforms.

If you’ve been following this series, you should have determined your social media vision statement (see step 1), set your strategic goals (in step 2), and determined your social media voice (in step 3). If you don’t already have one, you’ll need a Facebook page for your business. This is not a difficult thing to set up (it typically takes me between an hour and a half and two hours to set up a page for a client). For some do-it-yourself step-by-step directions, see these instructions from Social Media Examiner.

On Facebook, you want separate pages for personal and business. (more…)

Forming a Social Media Success Plan – Step 3

December 20, 2013 9:43 am / 7 Comments on Forming a Social Media Success Plan – Step 3

ID-100215439 (1)There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results

This week we’ll talk about finding your voice.

PICK ONE (or more)

Consummate professional? Girl next door? Helpful assistant? Wise mentor? Busy mom/family nutritionist? (more…)

Forming a Social Media Success Plan – Step 2

December 16, 2013 10:36 am / 9 Comments on Forming a Social Media Success Plan – Step 2

smartgoals2

There are 7 steps to building a successful social media platform. During the next few weeks, we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results

This week we’ll talk about setting strategic goals.

Set SMART goals (more…)

Forming a Social Media Success Plan – Step 1

December 10, 2013 9:58 am / 8 Comments on Forming a Social Media Success Plan – Step 1

business man drawing social network

There are 7 steps to building a successful social media platform. During the next few weeks we will be going over these steps one at a time.

The steps are:

  1. Create a Vision
  2. Set Strategic Goals
  3. Find Your Social Media Voice (Persona)
  4. Build Your Social Media Platform
  5. Create a Publishing Plan
  6. Build Your Tribe (Community)
  7. Evaluate Your Results

This week we’ll talk about creating your vision. Why do you need a vision? “When there is no vision, the people perish.” – Psalm 29:18. In order to reach your full potential, you need to know where you’re going.

With that in mind, here are a few questions you need to ask yourself: (more…)