Tuesday Tip – Facebook Group Posting

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For some people, Facebook Group posting is somewhat fun and distracting. For other people, Facebook Group posting is essential to their business. Some businesses take advantage of Facebook Groups to keep in touch with their “tribe,” be it a networking group or a group of their ideal clients.

I’m seeing more people re-purposing content from their Facebook (personal) Profile or their Facebook (business) Page and using this content in groups they belong to. Generally speaking, re-purposing content is a good thing, and I’m all for using something multiple times in multiple places.  When you share content from your Facebook (business) Page, it’s easy to share, is public, and has the added benefit of possibly driving people back to your Facebook (business) Page to see what else is there.

There’s a bit of a different twist, however, if you’re on your Facebook (personal) Profile page and want to share something to one of the groups you belong to. As you go to share the item, you may notice the following message.

ShareStatus

“You chose a specific audience for this post. Only people in that audience will be able to see this when you share it.”

If you continue on with this posting — your audience (possibly made up of potential clients) will see …

attachmentUnavailable

“Attachment Unavailable
This attachment may have been removed or the person who shared it may not have permission to share it with you.” 

This same issue can happen if you’re trying to share content from one group to another group. If a group is NOT a “public” group, and if you try to share information outside of the group, the share will be visible to anyone that belongs to the group, but it will not be able to be seen by someone that’s not in the group. So if you’re in a private coaching group and your coach has a spectacular program she’s mentioned that you’d like to share outside the group – it needs to be FIRST posted in a public place.

If you’re trying to share an event or a special or a meme or a photo with a Facebook group, make sure what you’re trying to share is public, otherwise things will get really boring, really quickly and all your audience will see is a rather dull box.

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*There are details in the Facebook Terms of Use that are incredibly boring but very significant to people that are using Facebook profiles for business use. That will likely be covered in a future blog post.